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We make your online spend work harder. We deliver higher returns on your online investment through consultancy, strategy, analysis, social networking, online marketing, web redesigns and targeted, quality content to build a lasting relationship with your target audiences
June 2017
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We turbocharge your content to optimise your appeal to your online customers. We create messages that interest your customers rather than messages they ignore. We make your online spend work harder. We deliver higher returns on your online investment through consultancy, strategy, analysis, social networking, online marketing, web redesigns and targeted, quality content to build a lasting relationship with your target audiences. If you’d like to know more, please contact us.

TACTICAL SERVICES

Effectiveness Audit We examine how your site performs on the web, on mobile and other devices. We evaluate how effective your content is. We then analyse your target audiences and competitors. We take all this intelligence give you clear advice on how to improve your online reach in plain English.
Tweaking We help you reap the benefits of a redesign without the cost. We will take your existing site and make it perform far better by improving how it works and what it does.
Additional Content We provide high-quality content (text, audio, video or interactive) that makes your site interesting to your target audiences. This is far more effective than traditional copywriting, online PR or online advertising.
 
Content Marketing Campaigns We will take your message and spread it using content, social networking and the most effective online developments. We get into the heart of your message and commission content that will grab the attention of  your target audiences.
New Media training We help you get to grips with the shifting ground of online, explaining web 2.0, mobile, analytics and, crucially, how to get more traffic from improved content.
 

STRATEGIC SERVICES

Online Strategy Through our expert analysis we can guide the evolution of your online presence to make sure it focuses on your audience. We improve your content and advise on the best technical platforms to deliver maximum value to you.
Actionable Analytics The secret to online success is understanding who is coming to your site, what they do and what they want. We use the best tools to gather this data for you and then translate that into business intelligence in plain English.
Online Content Production We use our online production expertise make your content work harder for you. We take away the pain of uploading and format your content in a more imaginative way to make it more attractive – and effective.

THE SCIENCE

Traditional online marketing has focused on building a web or mobile site, uploading the client’s content and then (maybe) monitoring the traffic. The process ends there. But this approach fails to take into account how people and content behave – especially after Web 2.0.
All content competes for attention with all other content – regardless of who publishes it. Offline PR shovelled online will die alone in the dark. Our business is built on the realisation that clients now want to demonstrate real value from their online spend.
Our directors boast decades of experience in editorial, strategic, technical, analytic and operational fields. We bring all components together to make your online presence effective.
We will guide you on every stage of building a successful online strategy. 
  • Guide your online strategy
  • Understand your content needs
  • Recommend the best value platforms to deploy your content
  • Plan your content
  • Create your content
  • Display your content
  • Spread your content
  • Analyse who is reading your content
  • Explain that intelligence in plain English
  • Evolve your content
Our experience has taught us that to reach target audiences clients need to build a relationship with them based on interesting and relevant content. This content must be developed over time in response to intelligence about how the audience behaves. This is at the heart our business – content marketing . Our skills and vision mean that we are far better placed to take advantage of the opportunities offered by disruptive media than any of our competitors. If you’d like to know more, please contact us.  
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