As part of International Bring Your Luddite To Work Day we allowed our Content Marketing Director, Stewart Kirkpatrick, to redesign our site. 
Now, the boy can do words, pictures and what users like but, to be frank, couldn’t code his way out of a paper bag. In fact, getting him to make a cup of tea [...]

Web 2.0 is a dizzying whirl of buzzwords, abstract concepts and downright obfuscation.
In 2008, one particular word came to prominence that people flung around with great seriousness and clearly no idea what the damn thing meant.
That word is “widget”.
First and foremost, in this context, widgets have nothing to do with beer cans, though the [...]

Tony, Stewart and I would like to wish you all a merry Christmas and happy new year with our 2008 Christmas video which was created from the wonderful world of web 2.0.
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Content Marketing Watch is our weekly opinion piece on the latest news from the digital sector.

The Pampers website is a great application of the principle of content marketing – by providing content that is of real value, Pampers has created an engaging web presence for its customers. There is no hard sell of the pamper [...]

Content Marketing Watch is the latest feature section to be added to our interviews and opinion pieces. For those of you in the industry who are looking to maximise the most value from the content on your site each week we will have a piece on the latest industry news; covering areas of content marketing such as [...]

It useful to step-back sometimes and understand some of the psychology that underpins the social media channels we are using for our online marketing campaigns.
Here is very interesting seminar on Social Media by Mike Wesch of Kansas State University who produced the popular video ‘web 2.0 – what is and how to use it’ – [...]

For those of you who are still struggling with what this Web 2.0 thing is, I’ve some bad news (though really it’s great news): Web 3.0 is just around the corner, according to the man who invented these tangled Webs.
Tim Berners-Lee says in an interview with Paul Miller that the Semantic Web – a crucial [...]

We have launched w00tonomy – our content marketing agency – today with this statement:
A radical new online agency has been launched with a view to helping Scotland overcome its “digital deficit”.
Stewart Kirkpatrick Editor, Content Marketing Director of w00tonomy and award-winning editor of scotsman.com from 2000 to 2007, said: “We believe that Scotland’s online ecosystem [...]