SLOTH – failure to plan beyond launch
This is the sin of indifference to your content and failure to make the most of what you have. It always happens after the dust of the project delivery has settled. The hustle and bustle of the project review meetings are a distant memory of post-it notes [...]

David Petherick has done an interview with our very own Tony Purcell. In it you can hear Tony’s soothing Irish brogue explain how our content marketing approach increases traffic for our clients online messages. David has a number of other very interesting interviews, including one with Werner Vogels (or is it Verner Wogels) of Amazon.
Listen [...]

Stewart Kirkpatrick, our Content Marketing Director, has induced a bout of vomiting at w00tonomy with this self-serving communique:
“I have been elected to the New Media Industry Council of the National Union of Journalists (in a jobshare with Euan Williamson of Imagineering). Like nearly every large body, the NUJ has struggled with what the web means [...]

Dr Graham Jones
From Bolton, Graham brings to the company unprecedented levels of northern grimness, expertise in keeping coal in the bath and a mistaken belief that there is some kind of nobility in perpetual footballing failure. He holds a doctorate in “Y’know Doctorology N Stuff” from the respected Correspondence College of West Dakota (Cash Only). [...]

One of the great joys of starting a new agency is the task of drawing up the list of equipment you will need. Some make the mistake of getting bogged down in cul de sacs like printers, chairs and lighting. At w00tonomy we are different so – sod Microsoft Word and carpets – here’s the [...]

We have launched w00tonomy – our content marketing agency – today with this statement:
A radical new online agency has been launched with a view to helping Scotland overcome its “digital deficit”.
Stewart Kirkpatrick Editor, Content Marketing Director of w00tonomy and award-winning editor of scotsman.com from 2000 to 2007, said: “We believe that Scotland’s online ecosystem [...]