One of the things about this content marketing business is that while clients very quickly get the core principle of “make your message interesting” they often need help to see how it can help them in the nitty gritty here and now. To help, we’ve created this audio podcast to explain what all that theory [...]

Filed under: content marketing, content marketing cast | No Comments »

Those nice people at The Drum have named w00tonomy as one of the top new agencies. We’ve also got a piece in this issue about our seven deadly sins of online publishing.
And we’ve spotted a must-have addition to our bookshelf, “Get content, get customers” by Joe Pulizzi of Junta42 fame.

Filed under: content marketing, useful links | 1 Comment »

Mark Gorman of Thinkhard talks about the future of marketing in Scotland. We like to rave about the wonders of cost-effective videos and podcasting so we’ve put our mouth where our money is and produced this interview.

Or if you would like to listen to the interview via the w00tonomy podcast

Filed under: content marketing, public sector, video | No Comments »

LUST - project blindness and desire to deliver
Businesses and agencies love projects. The project world is a familiar and comfortable place for us all; we know how to scrum, scope, budget,and deliver. And to put icing on the cake we enjoy that great feeling of hitting the finishing line, the launch party.
Too [...]

Filed under: content marketing, humour | 2 Comments »

SLOTH - failure to plan beyond launch
This is the sin of indifference to your content and failure to make the most of what you have. It always happens after the dust of the project delivery has settled. The hustle and bustle of the project review meetings are a distant memory of post-it notes [...]

Filed under: content marketing, humour, public sector | No Comments »

David Petherick has done an interview with our very own Tony Purcell. In it you can hear Tony’s soothing Irish brogue explain how our content marketing approach increases traffic for our clients online messages. David has a number of other very interesting interviews, including one with Werner Vogels (or is it Verner Wogels) of Amazon.
Listen [...]

Filed under: content marketing, video | No Comments »

Stewart Kirkpatrick, our Content Marketing Director, has induced a bout of vomiting at w00tonomy with this self-serving communique:
“I have been elected to the New Media Industry Council of the National Union of Journalists (in a jobshare with Euan Williamson of Imagineering). Like nearly every large body, the NUJ has struggled with what the web means [...]

Filed under: content marketing, education, humour, useful links | 2 Comments »

Dr Graham Jones
From Bolton, Graham brings to the company unprecedented levels of northern grimness, expertise in keeping coal in the bath and a mistaken belief that there is some kind of nobility in perpetual footballing failure. He holds a doctorate in “Y’know Doctorology N Stuff” from the respected Correspondence College of West Dakota (Cash Only). [...]

Filed under: humour | No Comments »

One of the great joys of starting a new agency is the task of drawing up the list of equipment you will need. Some make the mistake of getting bogged down in cul de sacs like printers, chairs and lighting. At w00tonomy we are different so - sod Microsoft Word and carpets - here’s the [...]

Filed under: useful links | 1 Comment »

We have launched w00tonomy - our content marketing agency - today with this statement:
A radical new online agency has been launched with a view to helping Scotland overcome its “digital deficit”.
Stewart Kirkpatrick Editor, Content Marketing Director of w00tonomy and award-winning editor of scotsman.com from 2000 to 2007, said: “We believe that Scotland’s online ecosystem [...]

Filed under: content marketing | 5 Comments »