w00tonomy?

We make your online spend work harder. We deliver higher returns on your online investment through consultancy, strategy, analysis, social networking, online marketing, web redesigns and targeted, quality content to build a lasting relationship with your target audiences
  • An error has occurred; the feed is probably down. Try again later.
March 2010
M T W T F S S
« Jan    
1234567
891011121314
15161718192021
22232425262728
293031  

Content, journalism and Muppets

Stewart, our relentlessly self-promoting Content Marketing Director, has been holding forth on AllMediaScotland about the future of content. Apparently it’s great.

Reports of blogging’s death somewhat exaggerated

Blogging is dead. Maybe. According to some commentators.
But not really.
Back in 2007, Steve Rubel at Micro Persuasion argued that Shiny Object Syndrome and the attention crash mean that people were focusing on social networking tools rather than traditional blogs.
Charles Arthur of the Grauniad has pitched in with a piece based on the decline in [...]

TED’s life lessons from climbing

We were very taken with this talk from advertising bod and veteran climber Matthew Childs taking lessons from the rockface and applying them to real life. And, yes, “don’t let go” is in there.

WordPress helps techno-incompetent redesign our site

As part of International Bring Your Luddite To Work Day we allowed our Content Marketing Director, Stewart Kirkpatrick, to redesign our site. 
Now, the boy can do words, pictures and what users like but, to be frank, couldn’t code his way out of a paper bag. In fact, getting him to make a cup of tea [...]

Brilliant Today programme viral

Here’s a wonderful bit of viral marketing for BBC Radio 4’s prestigious Today programme. It’s not frightened to send up the brand in order to engage the interest of the audience and promote the product. In fact, the genius lies precisely within that conflict between the content of Rubber Republic’s spoof and the most uberserious [...]

If the stop sign was created today…

A funny wee video sending up the whole creative process in modern advertising.

null – Watch more free videos

Chris Dempsey – content marketing cast

In this content marketing cast we talk to Chris Dempsey Head of Communications and Customer Services at Registers of Scotland about his work at RoS, the common misunderstandings about what RoS do and the challenges facing the marketing and internet agencies in Scotland. You can also watch the interview at w00tonomyTV.
[youtube tq38XDs60XU]

Steve Antoniewicz – w00tonomy Content Marketing Cast

Our latest latest video content marketing cast is with Steve Antoniewicz from the Recommended Agency Register. Find out where the market is moving from someone with hands on experience of selecting agencies – there is advice here for both clients and agencies alike.
[youtube o_V4EVHpEOg]
You can also watch the cast on YouTube at w00tonomy TV.

w00tonomy and The Drum create Drum TV

w00t! w00t! we were really pleased to see the launch of The Drum TV this week. This is a new innovation we have been working on with those good people at The Drum so it was great to see it go live. Let us know what you think.

Transcript of w00tonomy Content Marketing cast – final part

Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: Looking beyond Scotland to where perhaps the online market [...]