Blogging is dead. Maybe. According to some commentators.
But not really.
Back in 2007, Steve Rubel at Micro Persuasion argued that Shiny Object Syndrome and the attention crash mean that people were focusing on social networking tools rather than traditional blogs.
Charles Arthur of the Grauniad has pitched in with a piece based on the decline in [...]

Eager to cut through the hype engulfing Twittwe, some Tefal heads at Harvard Business School have done somerather clever  research into how the microblogging tool is actually used.
First of all, despite what you may have heard, it turns out that Twitter is not the most important invention since fire and, surprisingly, will not bring about [...]

The way to use Twitter to spread a message is to target your audience, identify exisitng networks of interest make sure that your message is relevant to them.