We were very taken with this talk from advertising bod and veteran climber Matthew Childs taking lessons from the rockface and applying them to real life. And, yes, “don’t let go” is in there.

Happy birthday to us. Happy birthday to us. Happy birthday, dear agency with the slightly peculiar name.
Yes indeed. w00tonomy is one year old. (Though, strictly speaking, as it was formed on 29 February its next birthday is not until 2012.)
It has been a very successful 12 months for us. We have won clients from the [...]

Web 2.0 is a dizzying whirl of buzzwords, abstract concepts and downright obfuscation.
In 2008, one particular word came to prominence that people flung around with great seriousness and clearly no idea what the damn thing meant.
That word is “widget”.
First and foremost, in this context, widgets have nothing to do with beer cans, though the [...]