The ever excellent TED Talks gives us this video of marketing guru Seth Godin holding forth on: “Sliced bread and other marketing delights”.
The key message is that interesting stuff grabs attention and conveys messages better than stuff which ain’t. (Oh and look out for the way that the TED video lets you skip to the [...]

Juntajoe reports on an audio seminar by Seth Godin, as part of his Meatball Sundae Book Tour. Here’s some key points.

The old way of marketing is where producers talked at customers with consistent interruption. New marketing is about connecting with customers.
Today’s new marketing is a bigger opportunity than any revolution that came along before (Factory, [...]