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	<title>w00tonomy - strategy, content, websites, social media, analysis, content marketing &#187; scottish government</title>
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	<link>http://www.w00tonomy.com</link>
	<description>We will turbocharge your content to build a long-term relationship with your online audience</description>
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		<title>w00tonomy makes Scottish Government digital marketing roster</title>
		<link>http://www.w00tonomy.com/2008/12/w00tonomy-makes-scottish-government-digital-marketing-roster/</link>
		<comments>http://www.w00tonomy.com/2008/12/w00tonomy-makes-scottish-government-digital-marketing-roster/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 16:04:55 +0000</pubDate>
		<dc:creator>stewart@w00tonomy</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[public sector]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[framework]]></category>
		<category><![CDATA[optimise]]></category>
		<category><![CDATA[roster]]></category>
		<category><![CDATA[scottish government]]></category>
		<category><![CDATA[w00tonomy]]></category>

		<guid isPermaLink="false">http://www.w00tonomy.com/?p=179</guid>
		<description><![CDATA[We are delighted to announce that, in conjunction with our consortium partners The Union and Conscia, that w00tonomy has been selected for the Scottish Government&#8217;s digital marketing services framework.
This is a major achievement for a young agency and we are delighted. Along with our consortium partners, we look forward to providing the Scottish Government and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="float: right;" src="http://www.thesun.co.uk/picture/0,,2006501075,00.jpg" alt="" width="270" />We are delighted to announce that, in conjunction with our consortium partners <span style="color: #800080;"><strong><a href="http://www.union.co.uk/">The Union</a></strong></span> and <a href="http://www.conscia.co.uk/home.aspx"><span style="color: #800080;"><strong>Conscia</strong></span></a>, that w00tonomy has been selected for the Scottish Government&#8217;s digital marketing services framework.</p>
<p>This is a major achievement for a young agency and we are delighted. Along with our consortium partners, we look forward to providing the Scottish Government and other bodies using the roster with our services:</p>
<p><span style="color: #800080;"><strong>Turbocharge content to optimise appeal to online customers.</strong></span></p>
<p><strong><span style="color: #800080;">Creating messages that interest customers rather than messages they ignore.</span></strong></p>
<p><span><span style="color: #800080;"><span style="color: #000000;">We make online spend work harder. We deliver higher returns on online investment through the use of</span><strong> <a href="../content-marketing/">targeted, quality content</a> </strong><span style="color: #000000;">to build a lasting relationship with your target audience. </span></span></span></p>
<p><span><em><span style="color: #000000;">If you’d like to know more, </span></em><a href="../contact-w00tonomy/"><em><span style="color: #0000ff;">please contact us</span></em></a></span><span style="text-decoration: underline;"><span style="color: #800080;">.</span></span></p>
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		<item>
		<title>Do do do the PQQ</title>
		<link>http://www.w00tonomy.com/2008/03/do-do-do-the-pqq/</link>
		<comments>http://www.w00tonomy.com/2008/03/do-do-do-the-pqq/#comments</comments>
		<pubDate>Sun, 02 Mar 2008 19:26:08 +0000</pubDate>
		<dc:creator>w00tonomy</dc:creator>
				<category><![CDATA[humour]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[framework]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[pqq]]></category>
		<category><![CDATA[prequalification]]></category>
		<category><![CDATA[questionnaire]]></category>
		<category><![CDATA[Scotland]]></category>
		<category><![CDATA[scottish government]]></category>
		<category><![CDATA[tenderm]]></category>

		<guid isPermaLink="false">http://www.w00tonomy.com/?p=15</guid>
		<description><![CDATA[Along with seemingly every other agency in Scotland we at w00tonomy have just completed the pre-qualification questionnaire, the first stage in the process of trying to become one of the companies that supplies digital marketing services to the Scottish Government. It&#8217;s a massive contract so the PQQ is a big deal.
Of course, we weren&#8217;t phased [...]]]></description>
			<content:encoded><![CDATA[<p>Along with seemingly every other agency in Scotland we at <a href="http://www.w00tonomy.com/why-w00tonomy/">w00tonomy</a> have just completed the pre-qualification questionnaire, the first stage in the process of trying to become one of the companies that supplies digital marketing services to the Scottish Government. It&#8217;s a massive contract so the PQQ is a <font color="#800080"><b>big</b></font> deal.</p>
<p>Of course, we weren&#8217;t phased by the &#8220;no win, no job&#8221; nature of the task, nor were we at all perturbed by the &#8220;spend the next three years feeding your family out of discarded takeaway boxes&#8221; ramifications of failure. From a position of Zen-like calm we have come up with our definitive guide to a crucial aspect of this very serious process.</p>
<p>So we humbly present:</p>
<p><b><font color="#800080">Ten things not to do when filling out the PQQ</font></b></p>
<ul>
<li>Respond using someone else&#8217;s text creation facility.</li>
<li>Refer to the Scottish &#8220;Executive&#8221; at any point.</li>
<li>Supply copies of your audited accounts written in green crayon with smiley faces drawn in all the zeros.</li>
<li>Attach &#8220;candid&#8221; photographs of the bid team as if they had been &#8220;surprised in the shower&#8221;.</li>
<li>Quote heavily from N.W.A.&#8217;s ground-breaking album <i>Straight Outta Compton</i>.</li>
<li>Make any reference whatsoever to Yes, Minister. The Department of Comment and Satirical Oversight in the Juxtapositional Observation Directorate has ruled that, following a 17-month review period, such portayals of the Civil Service as bureaucratic are &#8220;not amusing, humourous, diverting, entertaining, mirthful, droll or similarly deemed to be suitable for positive reference&#8221;. So suck on that, agency boy.</li>
<li>Answer Question 30(B) with the words: &#8220;But isn&#8217;t this the same as 30(A)???&#8221;.</li>
<li>Spray the PQQ document with perfume to give it &#8220;that personal touch&#8221;.</li>
<li>Spray the PQQ document with blood to give it &#8220;that personal touch&#8221;.</li>
<li>Wait until 2.59pm on deadline day to upload your response &#8211; only to find that the system has crashed because everyone is trying to do that at the same time.</li>
</ul>
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