Posted on May 28th, 2008 by admin
Mark Gorman of Thinkhard talks about the future of marketing in Scotland. We like to rave about the wonders of cost-effective videos and podcasting so we’ve put our mouth where our money is and produced this interview.
Or if you would like to listen to the interview via the w00tonomy podcast
w00tonomy Content Marketing Cast:
Play Now
Filed under: content marketing, public sector, video | No Comments »
Posted on April 25th, 2008 by stewart @ w00tonomy
Scotland needs to change its business culture to embrace risk, encourage ideas and get the most from its workers, according to the second of the Sunday Herald debates on the future of digital in Scotland.
Gordon Thomson, Operations Director of Cisco Scotland and Ireland, saw a gap between invention and sales. He said that there was [...]
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Posted on April 11th, 2008 by stewart @ w00tonomy
Stewart Kirkpatrick, our Content Marketing Director, has induced a bout of vomiting at w00tonomy with this self-serving communique:
“I have been elected to the New Media Industry Council of the National Union of Journalists (in a jobshare with Euan Williamson of Imagineering). Like nearly every large body, the NUJ has struggled with what the web means [...]
Filed under: content marketing, education, humour, useful links | 2 Comments »
Posted on March 2nd, 2008 by w00tonomy
Along with seemingly every other agency in Scotland we at w00tonomy have just completed the pre-qualification questionnaire, the first stage in the process of trying to become one of the companies that supplies digital marketing services to the Scottish Government. It’s a massive contract so the PQQ is a big deal.
Of course, we weren’t phased [...]
Filed under: humour | No Comments »
Posted on February 28th, 2008 by w00tonomy
We have launched w00tonomy - our content marketing agency - today with this statement:
A radical new online agency has been launched with a view to helping Scotland overcome its “digital deficit”.
Stewart Kirkpatrick Editor, Content Marketing Director of w00tonomy and award-winning editor of scotsman.com from 2000 to 2007, said: “We believe that Scotland’s online ecosystem [...]
Filed under: content marketing | 5 Comments »