Content Marketing Watch is our weekly piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital communications.
To blog or not to blog is a contentious issue for the public sector. Supporters see it as a way for Government to engage in [...]

Imagine you’re a marketeer who has gone through all the difficult work of getting your content online.
You will probably have done your audience segmentation and usability testing, designed your information architecture, created your taxonomies, produced creatives in line with corporate guidelines, selected your CMS, posted and reworked all those volumes of content and then gone [...]

For eight years I plied my trade as an online journalist. My mission, should I have no choice but to accept it, was to attract readers to pages where adverts were served. For every 1,000 page impression a piece of content received we could expect something like £10 (plus any sponsorship for the relevant section).
That’s [...]