WRATH - blaming the customer for not caring
The last sin in our series happens when all that excitement over your site launch is a distant memory and you start to hear the murmurings of another site redesign. The lack of post launch editorial planning has started to destroy that great design that you agonised over. [...]

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LUST - project blindness and desire to deliver
Businesses and agencies love projects. The project world is a familiar and comfortable place for us all; we know how to scrum, scope, budget,and deliver. And to put icing on the cake we enjoy that great feeling of hitting the finishing line, the launch party.
Too [...]

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SLOTH - failure to plan beyond launch
This is the sin of indifference to your content and failure to make the most of what you have. It always happens after the dust of the project delivery has settled. The hustle and bustle of the project review meetings are a distant memory of post-it notes [...]

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We have launched w00tonomy - our content marketing agency - today with this statement:
A radical new online agency has been launched with a view to helping Scotland overcome its “digital deficit”.
Stewart Kirkpatrick Editor, Content Marketing Director of w00tonomy and award-winning editor of scotsman.com from 2000 to 2007, said: “We believe that Scotland’s online ecosystem [...]

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