At w00tonomy we don’t half bang about the importance of content, analysis and strategy. Well, we’re putting our money where our mouth is and launching a newspaper based on our combined expertise.

For eight years I plied my trade as an online journalist. My mission, should I have no choice but to accept it, was to attract readers to pages where adverts were served. For every 1,000 page impression a piece of content received we could expect something like £10 (plus any sponsorship for the relevant section).
That’s [...]