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	<title>w00tonomy - strategy, content, websites, social media, analysis, content marketing &#187; navigation</title>
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		<title>Both sides now: the joy of clouds</title>
		<link>http://www.w00tonomy.com/2009/02/both-sides-now-the-joy-of-clouds/</link>
		<comments>http://www.w00tonomy.com/2009/02/both-sides-now-the-joy-of-clouds/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 10:07:11 +0000</pubDate>
		<dc:creator>stewart@w00tonomy</dc:creator>
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		<category><![CDATA[clouds]]></category>
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		<description><![CDATA[Moons and Junes and Ferris wheels, the dizzy dancing way you feel and so on and so forth.
Clouds, we love &#8216;em.
We are not here speaking of  thecumulonimbus aggregations of water molecules that are such a feature of Scottish skies but rather the images used to display key terms on a site (or indeed any other [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="float: right;" src="http://farm4.static.flickr.com/3492/3254672139_4df733948e.jpg?v=0" alt="w00tonomy cloud" width="250" height="136" />Moons and Junes and Ferris wheels, the dizzy dancing way you feel and so on and so forth.</p>
<p>Clouds, we love &#8216;em.</p>
<p>We are not here speaking of  thecumulonimbus aggregations of water molecules that are such a feature of Scottish skies but rather the images used to display key terms on a site (or indeed any other collections of words).</p>
<p>We like them because navigation is the key challenge online – and it&#8217;s mostly not a challenge that is satisfactorily met by IT taxonomies or rigid hierarchies of data.</p>
<p>Clouds tend to reflect how humans or content behave – either by showing the most popular pieces of content or the most numerous or the most searched for. They present the results in a user-friendly attractive way.</p>
<p>Your browser may not support display of this image.All of which means we&#8217;re thrilled to have discovered <a title="wordle" href="http://www.wordle.net">Wordle</a> . It allows you to create your own clouds, based on text you enter or its search of key terms on a website of your choosing. You can then play around with how the words are displayed: horizontal, jangled up, black and white, coloured. It&#8217;s a great way of getting to grips with what clouds are.Your browser may not support display of this image.</p>
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