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We make your online spend work harder. We deliver higher returns on your online investment through consultancy, strategy, analysis, social networking, online marketing, web redesigns and targeted, quality content to build a lasting relationship with your target audiences
June 2017
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WordPress helps techno-incompetent redesign our site

Stewart hard at workAs part of International Bring Your Luddite To Work Day we allowed our Content Marketing Director, Stewart Kirkpatrick, to redesign our site.  Now, the boy can do words, pictures and what users like but, to be frank, couldn’t code his way out of a paper bag. In fact, getting him to make a cup of tea involves a map, a torch and painstaking discussions on the essential nature of the word “kettle”. It does sound a bit of a risk entrusting the care of our corporate site to somebody challenged by the technical problems of turning on a light switch. But we had a secret weapon: WordPress. WordPress is the free, open source, Web 2.0 content management system. It is so simple to use that if you can handle Microsoft Word documents (or not in the case of Stewart) then you can make WordPress work for you. As well as offering simpicity it can also be as complex as you need. And this is where the rest of us weighed in with our technical expertise. This site uses a heavily customised version of the Atahualpa theme. To make it as sophisticated as we wanted it to be we’ve given it a cocktail of plugins that we have found to be particularly effective – though some  needed a tweak or two.  These range from SEO to mobile versions to video display and beyond. As for how the new site looks, it’s less Stalinist than the previous version but remains true to web guru Clay Shriky’s dictum: “behaviour first, design second”.
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T-Mobile’s ‘Google phone’ – wait before getting one

For ages we’ve been banging on about how the iPhone will change – not because of its tech wizardry (it remains a far from perfect device) but because of what it will make Apple’s competitors do. Lo and behold, the UK is about to receive the first commercial phone that runs Google’s much talked about Android operating system. However, the T-Mobile G1 is not a Google Phone. The hardware has nothing to do with Google. The operating system happens to be Android. There are two drawbacks to this. 1) The hardware is nothing like as downright lovely as the iPhone – both in terms of looks and usability. (Fold-out keyboards are sooooooooo 2005.) 2) The exciting thing about Android is that it is designed to be used as a platform for other people to create cool applications for. This has not happened yet and the smart money says we won’t see the jaw-dropping functionality being developed on the Android platform for at least a year. Our verdict: Android will soon be available on better phones than the G1. Also, wait 12 months before getting an Android phone and you’ll see it loaded with some truly amazing gizmos. In the meantime, stick to the iPhone.
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Why the iPhone will change the world

We are now even more convinced the iPhone will change the world.

This is not because we have been seduced by its good looks and supereasy user interface- though we have.

Nor is it because of the recent unveiling of the 3G iPhone. It was an expensive flawed device before its new features were announced. After them it will be a slightly less flawed, slightly less expensive device.

But we were never wowed by the iPhone because of its technology. We predicted that it would change mobile because of Apple’s marketing clout and the effect that would have on Apple’s competitors. If you disagree, try to remember how many people owned MP3 players pre the iPod.

What’s got us buzzing now is the news that the iPhone is changing how users behave.

According to no less a source than Google, 50 times more search requests come from Apple iPhones than any other mobile handset.

If other mobiles also make web access a common feature (and they are), Vic Gundotra, head of Google’s mobile operations, believes the number of mobile searches could soon be greater than the number of web searches.

User behaviour is changing again. We had Web 2.0, now mobile becomes a major platform. Search will be a major driver. And search engine optimisation is moving towards “natural search”, ie looking at the words on the page.

Is your content ready. Would you like it to be?

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PC vs MAC … which is the future? The definitive answer

It was once the great technology debate de nos jours: PC or Mac? Gates or Jobs? Windows or Leopard?

Now there is an answer. Take some dots. Join them up. Here are the numbers for how many devices people use globally:

Macs: 30+ million

PCs: 300+ million

Mobile phones: 3+ billion

Ladies and gentlemen, we have winner. And it’s in your pocket.

We know that not all of these users are browsing the Internet. But year on year with each wave of annual upgrades this is changing.

The implication for marketers and agencies out there is obvious for anyone who has tried to look at a page on a small screen. The importance of web design pales into insignificance against the usability, quality and format of the content.

To cater for your customers need to find content easily on a mobile device the prominence of your visual branding must be reduced. So the question is how do we convey the values and identity of our organisation – through our content.

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