We were very taken with this talk from advertising bod and veteran climber Matthew Childs taking lessons from the rockface and applying them to real life. And, yes, “don’t let go” is in there.

Our Content Marketing Director, Stewart Kirkpatrick, has once again graced the airwaves with his considered opinions. Mercifully for the eyes of the public, he was on the radio this time. (His appearance on BBC 1 Scotland’s Politics Show required teams of makeup artists working in shifts to cover the most appalling crevasses).
Stewart was on Lesley [...]

w00tonomy’s Content Marketing Director has continued his relentless self-promotion with an appearance on BBC Scotland’s ‘Politics Show’.
He was talking about the future of Scotland’s indigenous newspapers. 
Unsurprisingly, the former editor of scotsman.com (when it was good) emphasised the importance of targeting quality content at key audiences who would find it of value.
As well as taking part in [...]

A leading expert on online politics sees a wonderful future based on user interaction. Phil Noble believes members of the public will enter into dialogue on the websites of politicians and political parties, who in turn will respond to negative as well as positive comments and be more open about what they really think. w00tonomy attended a video roundtable at the US Consulate in Edinburgh with Noble. Content marketing is very much like this new type of politics. Proactive and reactive, it engages with people to understand their behaviour in order to develop a message that resonates. It is through content marketing that the process of continuous engagement can take place online

ENVY – not understanding how others succeeded
Online, your message is fighting for the attention of the user alone against the rest of the internet. There are no sectors, there are no walls. The internet is one vast open playing field. And your message is up against the BBC, YouTube and blogs about kittens.
You’ve [...]

SLOTH – failure to plan beyond launch
This is the sin of indifference to your content and failure to make the most of what you have. It always happens after the dust of the project delivery has settled. The hustle and bustle of the project review meetings are a distant memory of post-it notes [...]

Scotland needs to change its business culture to embrace risk, encourage ideas and get the most from its workers, according to the second of the Sunday Herald debates on the future of digital in Scotland.
Gordon Thomson, Operations Director of Cisco Scotland and Ireland, saw a gap between invention and sales. He said that there was [...]

David Petherick has done an interview with our very own Tony Purcell. In it you can hear Tony’s soothing Irish brogue explain how our content marketing approach increases traffic for our clients online messages. David has a number of other very interesting interviews, including one with Werner Vogels (or is it Verner Wogels) of Amazon.
Listen [...]

Stewart Kirkpatrick, our Content Marketing Director, has induced a bout of vomiting at w00tonomy with this self-serving communique:
“I have been elected to the New Media Industry Council of the National Union of Journalists (in a jobshare with Euan Williamson of Imagineering). Like nearly every large body, the NUJ has struggled with what the web means [...]

Those who have worked in evaluating the success of online marketing campaigns will not be surprised to hear of the death of the page view – after a long illness.
After its final death throes, the page view’s demise was confirmed by Nielsen/NetRatings in an announcement in July 2007, where it said that it was no [...]