Those who have worked in evaluating the success of online marketing campaigns will not be surprised to hear of the death of the page view - after a long illness.
After its final death throes, the page view’s demise was confirmed by Nielsen/NetRatings in an announcement in July 2007, where it said that it was no [...]

Filed under: content marketing | No Comments »

Analytics guru Avinash Kaushik describes how companies large and small can get the most value from web analytics. And it is all about intelligence rather than rows and rows of numbers.

Filed under: content marketing, useful links, video | No Comments »

It looks as if the financial services market is about to go through a major recession. But within every recession the seeds of recovery are always sown and the commercial realism for the economic failing is brought to light. The result is always a shakedown and a more realistic realignment of the industry.
For instance, it [...]

Filed under: content marketing, public sector | 2 Comments »

The ever excellent TED Talks gives us this video of marketing guru Seth Godin holding forth on: “Sliced bread and other marketing delights”.
The key message is that interesting stuff grabs attention and conveys messages better than stuff which ain’t. (Oh and look out for the way that the TED video lets you skip to the [...]

Filed under: content marketing, education, useful links, video | No Comments »

Imagine you’re a marketeer who has gone through all the difficult work of getting your content online.
You will probably have done your audience segmentation and usability testing, designed your information architecture, created your taxonomies, produced creatives in line with corporate guidelines, selected your CMS, posted and reworked all those volumes of content and then gone [...]

Filed under: content marketing, education, health, public sector | No Comments »

For eight years I plied my trade as an online journalist. My mission, should I have no choice but to accept it, was to attract readers to pages where adverts were served. For every 1,000 page impression a piece of content received we could expect something like £10 (plus any sponsorship for the relevant section).
That’s [...]

Filed under: content marketing, education, health, mobile, public sector | No Comments »

Along with seemingly every other agency in Scotland we at w00tonomy have just completed the pre-qualification questionnaire, the first stage in the process of trying to become one of the companies that supplies digital marketing services to the Scottish Government. It’s a massive contract so the PQQ is a big deal.
Of course, we weren’t phased [...]

Filed under: humour | No Comments »

At w00tonomy we don’t half bang on about this “content marketing” stuff. So what exactly is it?
Content marketing was born out the changes and experiences of the online industry over the past few years. Its core principle is that people will engage with your organisation if you provide them with content that delivers them value, [...]

Filed under: content marketing | 4 Comments »

Juntajoe reports on an audio seminar by Seth Godin, as part of his Meatball Sundae Book Tour. Here’s some key points.

The old way of marketing is where producers talked at customers with consistent interruption. New marketing is about connecting with customers.
Today’s new marketing is a bigger opportunity than any revolution that came along before (Factory, [...]

Filed under: content marketing, useful links | No Comments »