At w00tonomy we don’t half bang about the importance of content, analysis and strategy. Well, we’re putting our money where our mouth is and launching a newspaper based on our combined expertise.
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At w00tonomy we don’t half bang about the importance of content, analysis and strategy. Well, we’re putting our money where our mouth is and launching a newspaper based on our combined expertise. Stewart, our relentlessly self-promoting Content Marketing Director, has been holding forth on AllMediaScotland about the future of content. Apparently it’s great. ENVY – not understanding how others succeeded PRIDE – just expecting your site to work Remember the film The Field of Dreams ? In it, Kevin Costner was told that if he turned a field into a baseball pitch dead players would turn up to play on it. He was told: “Build it and they will come.” Scotland needs to change its business culture to embrace risk, encourage ideas and get the most from its workers, according to the second of the Sunday Herald debates on the future of digital in Scotland. Stewart Kirkpatrick, our Content Marketing Director, has induced a bout of vomiting at w00tonomy with this self-serving communique: It looks as if the financial services market is about to go through a major recession. But within every recession the seeds of recovery are always sown and the commercial realism for the economic failing is brought to light. The result is always a shakedown and a more realistic realignment of the industry. Imagine you’re a marketeer who has gone through all the difficult work of getting your content online. For eight years I plied my trade as an online journalist. My mission, should I have no choice but to accept it, was to attract readers to pages where adverts were served. For every 1,000 page impression a piece of content received we could expect something like £10 (plus any sponsorship for the relevant section). |
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