w00tonomy?

We make your online spend work harder. We deliver higher returns on your online investment through consultancy, strategy, analysis, social networking, online marketing, web redesigns and targeted, quality content to build a lasting relationship with your target audiences
December 2017
M T W T F S S
« Jun    
 123
45678910
11121314151617
18192021222324
25262728293031

Content marketing watch – Googles new SearchWiki

Content Marketing Watch is our weekly opinoin piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital marketing. We don’t know if people have truly realised the full implications of the latest development from Google Labs, SearchWiki. Away the from the techincal detail the bottom line is that this new feature provides customers with an additional way to switch off the messages they don’t want to receive and to rate your content. It adds to our case that your SEO strategy should not focus on just achieving a high ranking for your key search terms. With Searchwiki if the content isn’t relevant your page could be removed or worse negative user generated comments could adversely affect your brand. Where does that leave you. You have to drive your online marketing strategy from the principle of providing content that delivers value to your customer, which is Content Marketing. In more detail, the new search feature allows you to customise your search results when you are logged into your Google account. You can promote a search result so that the next time you do the same search it appears where you can find it easier. It also lets you add notes and see the notes other people have added for your search results. You can find out more by watching the video below. [youtube t8Pl1H0dIXE]
Share
Share

T-Mobile’s ‘Google phone’ – wait before getting one

For ages we’ve been banging on about how the iPhone will change – not because of its tech wizardry (it remains a far from perfect device) but because of what it will make Apple’s competitors do. Lo and behold, the UK is about to receive the first commercial phone that runs Google’s much talked about Android operating system. However, the T-Mobile G1 is not a Google Phone. The hardware has nothing to do with Google. The operating system happens to be Android. There are two drawbacks to this. 1) The hardware is nothing like as downright lovely as the iPhone – both in terms of looks and usability. (Fold-out keyboards are sooooooooo 2005.) 2) The exciting thing about Android is that it is designed to be used as a platform for other people to create cool applications for. This has not happened yet and the smart money says we won’t see the jaw-dropping functionality being developed on the Android platform for at least a year. Our verdict: Android will soon be available on better phones than the G1. Also, wait 12 months before getting an Android phone and you’ll see it loaded with some truly amazing gizmos. In the meantime, stick to the iPhone.
Share
Share

Google uses comic to explain its new browser

The maybe-maybe-not-evil empire Google has unveiled its latest tool in its endless quest for world domination: a web browser. Quite why it feels the need to compete with Internet Explorer (boo) and Firefox (yay) is the subject of some conjecture. It claims that the new browser, called Chrome, will be lighter, quicker and more able to deal with the modern web. But a particularly insightful comment on Slashdot sees other motives:
AKAImBatman: I imagine the first question on everyone’s mind will be, “Why do we need a new web browser?” To which I imagine the truthful answer is: “We don’t. At least not for technical reasons.” I believe what Google is looking to accomplish is to trade on their brand name in an attempt to further dislodge Internet Explorer. … It will be Netscape vs. Internet Explorer all over again. Except that instead of two giants fighting it out, it will be Microsoft against everyone else. And when everyone else happens to be giants in their own right, Microsoft’s prospects will start looking rather grim.
Regardless of the whys and wherefores and whiters of Chrome, we are impressed by the way Google has explained its features. It did not choose a dull technical manual, a soulless corporate goobledigook press release or a dry FAQ. It uses a comic. Usability, people. It’s why they’re the best at what they do. And it’s what we can bring to your online communications.
Share
Share

Why the iPhone will change the world

We are now even more convinced the iPhone will change the world.

This is not because we have been seduced by its good looks and supereasy user interface- though we have.

Nor is it because of the recent unveiling of the 3G iPhone. It was an expensive flawed device before its new features were announced. After them it will be a slightly less flawed, slightly less expensive device.

But we were never wowed by the iPhone because of its technology. We predicted that it would change mobile because of Apple’s marketing clout and the effect that would have on Apple’s competitors. If you disagree, try to remember how many people owned MP3 players pre the iPod.

What’s got us buzzing now is the news that the iPhone is changing how users behave.

According to no less a source than Google, 50 times more search requests come from Apple iPhones than any other mobile handset.

If other mobiles also make web access a common feature (and they are), Vic Gundotra, head of Google’s mobile operations, believes the number of mobile searches could soon be greater than the number of web searches.

User behaviour is changing again. We had Web 2.0, now mobile becomes a major platform. Search will be a major driver. And search engine optimisation is moving towards “natural search”, ie looking at the words on the page.

Is your content ready. Would you like it to be?

Share
Share