w00tonomy?

We make your online spend work harder. We deliver higher returns on your online investment through consultancy, strategy, analysis, social networking, online marketing, web redesigns and targeted, quality content to build a lasting relationship with your target audiences
June 2017
M T W T F S S
« Jun    
 1234
567891011
12131415161718
19202122232425
2627282930  

We’re launching a newspaper

At w00tonomy we don’t half bang about the importance of content, analysis and strategy . Well, we’re putting our money where our mouth is and launching a newspaper based on our combined expertise .
Share
Share

Se7en deadly sins of online – ENVY

ENVY – not understanding how others succeeded

Online, your message is fighting for the attention of the user alone against the rest of the internet. There are no sectors, there are no walls. The internet is one vast open playing field. And your message is up against the BBC, YouTube and blogs about kittens. You’ve seen the success that other sites have had and you want that. But your downfall is that you do not appreciate why those others have succeeded. You want what they have but you haven’t done the work they have. The BBC and Amazon are classic sites we all rightly admire and desire to copy in some shape or form. But the one principle many fail to recognise is their commitment to quality and engaging content – content that tells a story that people want to hear . Every organisation has a story to tell about its brand, its products and services and online their is an audience that is receptitive to that message. Understanding the value proposition of your business and your customer is essential to ensuring your content reaches that audience.
Share
Share

Se7en deadly sins of online – PRIDE

PRIDE - just expecting your site to work

Bush Mission Accomplished Remember the film The Field of Dreams ? In it, Kevin Costner was told that if he turned a field into a baseball pitch dead players would turn up to play on it. He was told: “Build it and they will come.” In the online world, baby, they don’t. They really really don’t. You have to go and get them with the content you have to market, no matter how much good work you’ve done. The Information architecture may have been well designed; the creatives and navigation structure may have been user tested and the stakeholders may have all signed it off. No doubt, the content management system is industry standard and you bet it’s flexible enough to cater for future developments. It goes without saying the site is 3A, XHTML and W3C compliant to boot. Your analytics package will be in place ready to measure the large number of customers who will come to admire your work. You are all so very very proud as your new site launches. Look upon our works, ye mighty, and despair. You have built it and they will come. But they don’t and after a short peak of modest initial interest the traffic begins to die off. It dies because you haven’t attracted anyone to your site with interesting stuff . The reality is you live and die by your content . No matter what your business, when you are online you are in the content publishing business. The content your beieve in and want to market is the only long term determinant of the success of your site.
Share
Share