At w00tonomy we don’t half bang about the importance of content, analysis and strategy. Well, we’re putting our money where our mouth is and launching a newspaper based on our combined expertise.

Content Marketing Watch is our weekly opinion piece on the latest news from the digital sector.

The Pampers website is a great application of the principle of content marketing – by providing content that is of real value, Pampers has created an engaging web presence for its customers. There is no hard sell of the pamper [...]

Content Marketing Watch is our weekly piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital communications.
To blog or not to blog is a contentious issue for the public sector. Supporters see it as a way for Government to engage in [...]

It useful to step-back sometimes and understand some of the psychology that underpins the social media channels we are using for our online marketing campaigns.
Here is very interesting seminar on Social Media by Mike Wesch of Kansas State University who produced the popular video ‘web 2.0 – what is and how to use it’ – [...]

Our latest latest video content marketing cast is with Steve Antoniewicz from the Recommended Agency Register. Find out where the market is moving from someone with hands on experience of selecting agencies – there is advice here for both clients and agencies alike.
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You can also watch the cast on YouTube at w00tonomy TV.

GREED – lots of data no intelligence
You can have too much of a good thing. It has often been commented that online wins over offline because it offers real time feedback of people’s behaviour. This is true, but what is provided is something like this
Page views 10,000; Unique visitors 3000; click through rates 10%; bounce rates 3%; [...]

Along with seemingly every other agency in Scotland we at w00tonomy have just completed the pre-qualification questionnaire, the first stage in the process of trying to become one of the companies that supplies digital marketing services to the Scottish Government. It’s a massive contract so the PQQ is a big deal.
Of course, we weren’t phased [...]