Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: Mark, tell me about marketing in Scotland…where is [...]

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Mark Gorman of Thinkhard talks about the future of marketing in Scotland. We like to rave about the wonders of cost-effective videos and podcasting so we’ve put our mouth where our money is and produced this interview.

Or if you would like to listen to the interview via the w00tonomy podcast

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WRATH - blaming the customer for not caring
The last sin in our series happens when all that excitement over your site launch is a distant memory and you start to hear the murmurings of another site redesign. The lack of post launch editorial planning has started to destroy that great design that you agonised over. [...]

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GLUTTONY - just stuff the content in without thinking

We’ve all been there. You know this “content stuff” is important and you know you need a lot of it so you grab big chunks of it and throw it all on the plate.
But the best websites are like a balanced meal, not a bargain [...]

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LUST - project blindness and desire to deliver
Businesses and agencies love projects. The project world is a familiar and comfortable place for us all; we know how to scrum, scope, budget,and deliver. And to put icing on the cake we enjoy that great feeling of hitting the finishing line, the launch party.
Too [...]

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ENVY - not understanding how others succeeded
Online, your message is fighting for the attention of the user alone against the rest of the internet. There are no sectors, there are no walls. The internet is one vast open playing field. And your message is up against the BBC, YouTube and blogs about kittens.
You’ve [...]

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Scotland needs to change its business culture to embrace risk, encourage ideas and get the most from its workers, according to the second of the Sunday Herald debates on the future of digital in Scotland.
Gordon Thomson, Operations Director of Cisco Scotland and Ireland, saw a gap between invention and sales. He said that there was [...]

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You might be thinking, what a lot of w00t. These w00tonomers are w00ting, whittering, even twittering. Where’s the beef?
Well, ok - follow the money!
Businesses prepare to spend nearly $5 billion by 2013 on social networking tools, according to Forrester research. Social networks will attract the greatest levels of investment.
The old monolithic marketing models are rusting [...]

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David Petherick has done an interview with our very own Tony Purcell. In it you can hear Tony’s soothing Irish brogue explain how our content marketing approach increases traffic for our clients online messages. David has a number of other very interesting interviews, including one with Werner Vogels (or is it Verner Wogels) of Amazon.
Listen [...]

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Those who have worked in evaluating the success of online marketing campaigns will not be surprised to hear of the death of the page view - after a long illness.
After its final death throes, the page view’s demise was confirmed by Nielsen/NetRatings in an announcement in July 2007, where it said that it was no [...]

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