w00tonomy’s Content Marketing Director has continued his relentless self-promotion with an appearance on BBC Scotland’s ‘Politics Show’.
He was talking about the future of Scotland’s indigenous newspapers. 
Unsurprisingly, the former editor of scotsman.com (when it was good) emphasised the importance of targeting quality content at key audiences who would find it of value.
As well as taking part in [...]

Web 2.0 is a dizzying whirl of buzzwords, abstract concepts and downright obfuscation.
In 2008, one particular word came to prominence that people flung around with great seriousness and clearly no idea what the damn thing meant.
That word is “widget”.
First and foremost, in this context, widgets have nothing to do with beer cans, though the [...]

We are delighted to announce that, in conjunction with our consortium partners The Union and Conscia, that w00tonomy has been selected for the Scottish Government’s digital marketing services framework.
This is a major achievement for a young agency and we are delighted. Along with our consortium partners, we look forward to providing the Scottish Government and [...]

w00tonomy has formed an alliance with Palmer Watson, one of the world’s leading newspaper design agencies.
Our expertise in online content will help them move into the field of newspaper websites while their knowledge of how design can maximise the appeal of words and pictures adds to our offering to our clients.
Here’s some highlights from the press release about [...]

Content Marketing Watch is the latest feature section to be added to our interviews and opinion pieces. For those of you in the industry who are looking to maximise the most value from the content on your site each week we will have a piece on the latest industry news; covering areas of content marketing such as [...]

Before the online age, advertisers placed great store on customer demographics, opinions and attitudes, behavior, geography, media consumption and the like. Advertising agencies created advertising campaigns to target particular audience groups for their clients – often with considerable success.
Now we have online marketing, content marketing, digital marketing and mobile marketing. But it would seem [...]

At w00tonomy, we’re very excited by the upcoming ScotWeb2 unconference on Hallowe’en at Edinburgh University for “those interested in learning about Web 2 from practitioners, government and business users”.
It is “an informal, bar camp style event allowing participants to listen, network and share experiences with those who have designed and are managing Web 2 services. [...]

The maybe-maybe-not-evil empire Google has unveiled its latest tool in its endless quest for world domination: a web browser.
Quite why it feels the need to compete with Internet Explorer (boo) and Firefox (yay) is the subject of some conjecture. It claims that the new browser, called Chrome, will be lighter, quicker and more able to [...]

One of the things about this content marketing business is that while clients very quickly get the core principle of “make your message interesting” they often need help to see how it can help them in the nitty gritty here and now. To help, we’ve created this audio podcast to explain what all that theory [...]

Stewart writes: To Denholm Associates in Leith, courtesy of the Scottish Marketing Association, there to scoff and quaff free food and wine. After a while its chairman Mark Gorman was good enough to point out that I was there to take part in a discussion on the future of digital marketing and not to [...]