At w00tonomy we don’t half bang about the importance of content, analysis and strategy. Well, we’re putting our money where our mouth is and launching a newspaper based on our combined expertise.

Stewart, our relentlessly self-promoting Content Marketing Director, has been holding forth on AllMediaScotland about the future of content. Apparently it’s great.

Blogging is dead. Maybe. According to some commentators.
But not really.
Back in 2007, Steve Rubel at Micro Persuasion argued that Shiny Object Syndrome and the attention crash mean that people were focusing on social networking tools rather than traditional blogs.
Charles Arthur of the Grauniad has pitched in with a piece based on the decline in [...]

Eager to cut through the hype engulfing Twittwe, some Tefal heads at Harvard Business School have done somerather clever  research into how the microblogging tool is actually used.
First of all, despite what you may have heard, it turns out that Twitter is not the most important invention since fire and, surprisingly, will not bring about [...]

The way to use Twitter to spread a message is to target your audience, identify exisitng networks of interest make sure that your message is relevant to them.

As part of International Bring Your Luddite To Work Day we allowed our Content Marketing Director, Stewart Kirkpatrick, to redesign our site. 
Now, the boy can do words, pictures and what users like but, to be frank, couldn’t code his way out of a paper bag. In fact, getting him to make a cup of tea [...]

Here’s a wonderful bit of viral marketing for BBC Radio 4’s prestigious Today programme. It’s not frightened to send up the brand in order to engage the interest of the audience and promote the product. In fact, the genius lies precisely within that conflict between the content of Rubber Republic’s spoof and the most uberserious [...]

At w00tonomy, we’re fascinated by the endless possibilities of blogging tools.  While we are able to carry out all singing, all dancing Rolls-Royce-and-caviar redesigns, we think they’re not right for all organisations.
In fact many would be better off building their websites on cost-effective open source blogging tools like Wordpress rather than spending tens of thousands of pounds [...]

Happy birthday to us. Happy birthday to us. Happy birthday, dear agency with the slightly peculiar name.
Yes indeed. w00tonomy is one year old. (Though, strictly speaking, as it was formed on 29 February its next birthday is not until 2012.)
It has been a very successful 12 months for us. We have won clients from the [...]

Our Content Marketing Director, Stewart Kirkpatrick, has once again graced the airwaves with his considered opinions. Mercifully for the eyes of the public, he was on the radio this time. (His appearance on BBC 1 Scotland’s Politics Show required teams of makeup artists working in shifts to cover the most appalling crevasses).
Stewart was on Lesley [...]