Posted on July 7th, 2008 by admin
One of the things about this content marketing business is that while clients very quickly get the core principle of “make your message interesting” they often need help to see how it can help them in the nitty gritty here and now. To help, we’ve created this audio podcast to explain what all that theory [...]
Filed under: content marketing, content marketing cast | No Comments »
Posted on June 28th, 2008 by stewart@w00tonomy
Stewart writes: To Denholm Associates in Leith, courtesy of the Scottish Marketing Association, there to scoff and quaff free food and wine. After a while its chairman Mark Gorman was good enough to point out that I was there to take part in a discussion on the future of digital marketing and not to [...]
Filed under: Uncategorized, content marketing | 4 Comments »
Posted on June 19th, 2008 by stewart@w00tonomy
We are now even more convinced the iPhone will change the world.
This is not because we have been seduced by its good looks and supereasy user interface- though we have.
Nor is it because of the recent unveiling of the 3G iPhone. It was an expensive flawed device before its new features were announced. After them [...]
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Posted on June 5th, 2008 by admin
Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: Looking beyond Scotland to where perhaps the online market [...]
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Posted on June 4th, 2008 by admin
Each day this week we are publishing one of the questions and answers from the Content marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: You mentioned the fragmentation of the media and obviously [...]
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Posted on June 3rd, 2008 by admin
Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: Mark, tell me about marketing in Scotland…where is [...]
Filed under: Opinion, content marketing | No Comments »
Posted on May 28th, 2008 by admin
Mark Gorman of Thinkhard talks about the future of marketing in Scotland. We like to rave about the wonders of cost-effective videos and podcasting so we’ve put our mouth where our money is and produced this interview.
Or if you would like to listen to the interview via the w00tonomy podcast
w00tonomy Content Marketing Cast:
Play Now
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Posted on May 22nd, 2008 by admin
WRATH - blaming the customer for not caring
The last sin in our series happens when all that excitement over your site launch is a distant memory and you start to hear the murmurings of another site redesign. The lack of post launch editorial planning has started to destroy that great design that you agonised over. [...]
Filed under: analytics, content marketing, humour, public sector | No Comments »
Posted on May 14th, 2008 by admin
GLUTTONY - just stuff the content in without thinking
We’ve all been there. You know this “content stuff” is important and you know you need a lot of it so you grab big chunks of it and throw it all on the plate.
But the best websites are like a balanced meal, not a bargain [...]
Filed under: content marketing, humour | No Comments »
Posted on May 8th, 2008 by w00tonomy
LUST - project blindness and desire to deliver
Businesses and agencies love projects. The project world is a familiar and comfortable place for us all; we know how to scrum, scope, budget,and deliver. And to put icing on the cake we enjoy that great feeling of hitting the finishing line, the launch party.
Too [...]
Filed under: content marketing, humour | 2 Comments »