In this content marketing cast we talk to Chris Dempsey Head of Communications and Customer Services at Registers of Scotland about his work at RoS, the common misunderstandings about what RoS do and the challenges facing the marketing and internet agencies in Scotland. You can also watch the interview at w00tonomyTV.
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Before the online age, advertisers placed great store on customer demographics, opinions and attitudes, behavior, geography, media consumption and the like. Advertising agencies created advertising campaigns to target particular audience groups for their clients – often with considerable success.
Now we have online marketing, content marketing, digital marketing and mobile marketing. But it would seem [...]

At w00tonomy, we’re very excited by the upcoming ScotWeb2 unconference on Hallowe’en at Edinburgh University for “those interested in learning about Web 2 from practitioners, government and business users”.
It is “an informal, bar camp style event allowing participants to listen, network and share experiences with those who have designed and are managing Web 2 services. [...]

The maybe-maybe-not-evil empire Google has unveiled its latest tool in its endless quest for world domination: a web browser.
Quite why it feels the need to compete with Internet Explorer (boo) and Firefox (yay) is the subject of some conjecture. It claims that the new browser, called Chrome, will be lighter, quicker and more able to [...]

Our latest latest video content marketing cast is with Steve Antoniewicz from the Recommended Agency Register. Find out where the market is moving from someone with hands on experience of selecting agencies – there is advice here for both clients and agencies alike.
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You can also watch the cast on YouTube at w00tonomy TV.

w00t! w00t! we were really pleased to see the launch of The Drum TV this week. This is a new innovation we have been working on with those good people at The Drum so it was great to see it go live. Let us know what you think.

One of the things about this content marketing business is that while clients very quickly get the core principle of “make your message interesting” they often need help to see how it can help them in the nitty gritty here and now. To help, we’ve created this audio podcast to explain what all that theory [...]

Stewart writes: To Denholm Associates in Leith, courtesy of the Scottish Marketing Association, there to scoff and quaff free food and wine. After a while its chairman Mark Gorman was good enough to point out that I was there to take part in a discussion on the future of digital marketing and not to [...]

We are now even more convinced the iPhone will change the world.
This is not because we have been seduced by its good looks and supereasy user interface- though we have.
Nor is it because of the recent unveiling of the 3G iPhone. It was an expensive flawed device before its new features were announced. After them [...]

For those of you interested in reading the full interview please download the Content Marketing cast e-book. Hope you enjoy and if you have any feedback on the interview we would like to hear from you.