Stewart writes: To Denholm Associates in Leith, courtesy of the Scottish Marketing Association, there to scoff and quaff free food and wine. After a while its chairman Mark Gorman was good enough to point out that I was there to take part in a discussion on the future of digital marketing and not to [...]

Filed under: Uncategorized, content marketing | 4 Comments »

We are now even more convinced the iPhone will change the world.
This is not because we have been seduced by its good looks and supereasy user interface- though we have.
Nor is it because of the recent unveiling of the 3G iPhone. It was an expensive flawed device before its new features were announced. After them [...]

Filed under: mobile | No Comments »

For those of you interested in reading the full interview please download the Content Marketing cast e-book. Hope you enjoy and if you have any feedback on the interview we would like to hear from you.

Filed under: useful links, video | No Comments »

Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: Looking beyond Scotland to where perhaps the online market [...]

Filed under: Opinion, content marketing, public sector, video | No Comments »

Each day this week we are publishing one of the questions and answers from the Content marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: You mentioned the fragmentation of the media and obviously [...]

Filed under: Opinion, content marketing, public sector, video | No Comments »

Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: Mark, tell me about marketing in Scotland…where is [...]

Filed under: Opinion, content marketing | No Comments »

Mark Gorman of Thinkhard talks about the future of marketing in Scotland. We like to rave about the wonders of cost-effective videos and podcasting so we’ve put our mouth where our money is and produced this interview.

Or if you would like to listen to the interview via the w00tonomy podcast

Filed under: content marketing, public sector, video | No Comments »

WRATH - blaming the customer for not caring
The last sin in our series happens when all that excitement over your site launch is a distant memory and you start to hear the murmurings of another site redesign. The lack of post launch editorial planning has started to destroy that great design that you agonised over. [...]

Filed under: analytics, content marketing, humour, public sector | No Comments »

GREED - lots of data no intelligence
You can have too much of a good thing. It has often been commented that online wins over offline because it offers real time feedback of people’s behaviour. This is true, but what is provided is something like this
Page views 10,000; Unique visitors 3000; click through rates 10%; bounce rates 3%; [...]

Filed under: analytics, content marketing, public sector | No Comments »

GLUTTONY - just stuff the content in without thinking

We’ve all been there. You know this “content stuff” is important and you know you need a lot of it so you grab big chunks of it and throw it all on the plate.
But the best websites are like a balanced meal, not a bargain [...]

Filed under: content marketing, humour | No Comments »