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We make your online spend work harder. We deliver higher returns on your online investment through consultancy, strategy, analysis, social networking, online marketing, web redesigns and targeted, quality content to build a lasting relationship with your target audiences
December 2017
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WordPress helps techno-incompetent redesign our site

Stewart hard at workAs part of International Bring Your Luddite To Work Day we allowed our Content Marketing Director, Stewart Kirkpatrick, to redesign our site.  Now, the boy can do words, pictures and what users like but, to be frank, couldn’t code his way out of a paper bag. In fact, getting him to make a cup of tea involves a map, a torch and painstaking discussions on the essential nature of the word “kettle”. It does sound a bit of a risk entrusting the care of our corporate site to somebody challenged by the technical problems of turning on a light switch. But we had a secret weapon: WordPress. WordPress is the free, open source, Web 2.0 content management system. It is so simple to use that if you can handle Microsoft Word documents (or not in the case of Stewart) then you can make WordPress work for you. As well as offering simpicity it can also be as complex as you need. And this is where the rest of us weighed in with our technical expertise. This site uses a heavily customised version of the Atahualpa theme. To make it as sophisticated as we wanted it to be we’ve given it a cocktail of plugins that we have found to be particularly effective – though some  needed a tweak or two.  These range from SEO to mobile versions to video display and beyond. As for how the new site looks, it’s less Stalinist than the previous version but remains true to web guru Clay Shriky’s dictum: “behaviour first, design second”.
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Se7en deadly sins of online – PRIDE

PRIDE - just expecting your site to work

Bush Mission Accomplished Remember the film The Field of Dreams ? In it, Kevin Costner was told that if he turned a field into a baseball pitch dead players would turn up to play on it. He was told: “Build it and they will come.” In the online world, baby, they don’t. They really really don’t. You have to go and get them with the content you have to market, no matter how much good work you’ve done. The Information architecture may have been well designed; the creatives and navigation structure may have been user tested and the stakeholders may have all signed it off. No doubt, the content management system is industry standard and you bet it’s flexible enough to cater for future developments. It goes without saying the site is 3A, XHTML and W3C compliant to boot. Your analytics package will be in place ready to measure the large number of customers who will come to admire your work. You are all so very very proud as your new site launches. Look upon our works, ye mighty, and despair. You have built it and they will come. But they don’t and after a short peak of modest initial interest the traffic begins to die off. It dies because you haven’t attracted anyone to your site with interesting stuff . The reality is you live and die by your content . No matter what your business, when you are online you are in the content publishing business. The content your beieve in and want to market is the only long term determinant of the success of your site.
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