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June 2018
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T-Mobile’s ‘Google phone’ – wait before getting one

For ages we’ve been banging on about how the iPhone will change – not because of its tech wizardry (it remains a far from perfect device) but because of what it will make Apple’s competitors do. Lo and behold, the UK is about to receive the first commercial phone that runs Google’s much talked about Android operating system. However, the T-Mobile G1 is not a Google Phone. The hardware has nothing to do with Google. The operating system happens to be Android. There are two drawbacks to this. 1) The hardware is nothing like as downright lovely as the iPhone – both in terms of looks and usability. (Fold-out keyboards are sooooooooo 2005.) 2) The exciting thing about Android is that it is designed to be used as a platform for other people to create cool applications for. This has not happened yet and the smart money says we won’t see the jaw-dropping functionality being developed on the Android platform for at least a year. Our verdict: Android will soon be available on better phones than the G1. Also, wait 12 months before getting an Android phone and you’ll see it loaded with some truly amazing gizmos. In the meantime, stick to the iPhone.
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Why the iPhone will change the world

We are now even more convinced the iPhone will change the world.

This is not because we have been seduced by its good looks and supereasy user interface- though we have.

Nor is it because of the recent unveiling of the 3G iPhone. It was an expensive flawed device before its new features were announced. After them it will be a slightly less flawed, slightly less expensive device.

But we were never wowed by the iPhone because of its technology. We predicted that it would change mobile because of Apple’s marketing clout and the effect that would have on Apple’s competitors. If you disagree, try to remember how many people owned MP3 players pre the iPod.

What’s got us buzzing now is the news that the iPhone is changing how users behave.

According to no less a source than Google, 50 times more search requests come from Apple iPhones than any other mobile handset.

If other mobiles also make web access a common feature (and they are), Vic Gundotra, head of Google’s mobile operations, believes the number of mobile searches could soon be greater than the number of web searches.

User behaviour is changing again. We had Web 2.0, now mobile becomes a major platform. Search will be a major driver. And search engine optimisation is moving towards “natural search”, ie looking at the words on the page.

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