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February 2012
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Reports of blogging’s death somewhat exaggerated

Blogging is dead. Maybe. According to some commentators.
But not really.
Back in 2007, Steve Rubel at Micro Persuasion argued that Shiny Object Syndrome and the attention crash mean that people were focusing on social networking tools rather than traditional blogs.
Charles Arthur of the Grauniad has pitched in with a piece based on the decline in [...]

Content Marketing Watch – why the public sector should blog

Content Marketing Watch is our weekly piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital communications.
To blog or not to blog is a contentious issue for the public sector. Supporters see it as a way for Government to engage in [...]