w00tonomy - strategy, content, websites, social media, analysis, content marketing » BBC

Brilliant Today programme viral

stewart@w00tonomy — Thu, 19 Mar 2009 19:47:57 +0000

Here’s a wonderful bit of viral marketing for BBC Radio 4’s prestigious Today programme. It’s not frightened to send up the brand in order to engage the interest of the audience and promote the product. In fact, the genius lies precisely within that conflict between the content of Rubber Republic’s spoof and the most uberserious news programme on the airwaves.

It’s precisely this kind of invention that is at the heart of content marketing.

w00tonomy on the radio

admin — Fri, 27 Feb 2009 19:49:28 +0000

Our Content Marketing Director, Stewart Kirkpatrick, has once again graced the airwaves with his considered opinions. Mercifully for the eyes of the public, he was on the radio this time. (His appearance on BBC 1 Scotland’s Politics Show required teams of makeup artists working in shifts to cover the most appalling crevasses).

Stewart was on Lesley Riddoch’s programme talking about the Scottish media and public sector issues with SNP MEP Alyn Smith and the Leader of Glasgow City Council, Steven Purcell.

w00tonomy on the telly

admin — Sun, 22 Feb 2009 19:19:11 +0000

w00tonomy’s Content Marketing Director has continued his relentless self-promotion with an appearance on BBC Scotland’s ‘Politics Show’.

He was talking about the future of Scotland’s indigenous newspapers.

Unsurprisingly, the former editor of scotsman.com (when it was good) emphasised the importance of targeting quality content at key audiences who would find it of value.

As well as taking part in a live panel discussion, he was interviewed while attending the Scottish Government’s recent summit on newspapers.

In that vein, he was also quoted in the Sunday Herald on the recent change of editors at The Scotsman.

Se7en deadly sins of online – ENVY

w00tonomy — Wed, 07 May 2008 16:52:44 +0000

ENVY – not understanding how others succeeded

Online, your message is fighting for the attention of the user alone against the rest of the internet. There are no sectors, there are no walls. The internet is one vast open playing field. And your message is up against the BBC, YouTube and blogs about kittens.

You’ve seen the success that other sites have had and you want that. But your downfall is that you do not appreciate why those others have succeeded. You want what they have but you haven’t done the work they have.

The BBC and Amazon are classic sites we all rightly admire and desire to copy in some shape or form. But the one principle many fail to recognise is their commitment to quality and engaging content – content that tells a story that people want to hear .

Every organisation has a story to tell about its brand, its products and services and online their is an audience that is receptitive to that message. Understanding the value proposition of your business and your customer is essential to ensuring your content reaches that audience.