Content Marketing Watch is the latest feature section to be added to our interviews and opinion pieces. For those of you in the industry who are looking to maximise the most value from the content on your site each week we will have a piece on the latest industry news; covering areas of content marketing [...]

Before the online age, advertisers placed great store on customer demographics, opinions and attitudes, behavior, geography, media consumption and the like. Advertising agencies created advertising campaigns to target particular audience groups for their clients – often with considerable success.
Now we have online marketing, content marketing, digital marketing and mobile marketing. But it would seem [...]

GREED – lots of data no intelligence
You can have too much of a good thing. It has often been commented that online wins over offline because it offers real time feedback of people’s behaviour. This is true, but what is provided is something like this
Page views 10,000; Unique visitors 3000; click through rates 10%; bounce rates 3%; [...]

PRIDE – just expecting your site to work

Remember the film The Field of Dreams ? In it, Kevin Costner was told that if he turned a field into a baseball pitch dead players would turn up to play on it. He was told: “Build it and they will come.”
In the online world, baby, [...]

Analytics guru Avinash Kaushik describes how companies large and small can get the most value from web analytics. And it is all about intelligence rather than rows and rows of numbers.
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