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March 2010
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TED’s life lessons from climbing

We were very taken with this talk from advertising bod and veteran climber Matthew Childs taking lessons from the rockface and applying them to real life. And, yes, “don’t let go” is in there.

If the stop sign was created today…

A funny wee video sending up the whole creative process in modern advertising.

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Scottish Marketing Association on the digital future

Stewart writes: To Denholm Associates in Leith, courtesy of the Scottish Marketing Association, there to scoff and quaff free food and wine. After a while its chairman Mark Gorman was good enough to point out that I was there to take part in a discussion on the future of digital marketing and not to [...]

RIP the page view: not so sadly missed

Those who have worked in evaluating the success of online marketing campaigns will not be surprised to hear of the death of the page view – after a long illness.
After its final death throes, the page view’s demise was confirmed by Nielsen/NetRatings in an announcement in July 2007, where it said that it was no [...]

Online marketing and the shakedown 2.0

It looks as if the financial services market is about to go through a major recession. But within every recession the seeds of recovery are always sown and the commercial realism for the economic failing is brought to light. The result is always a shakedown and a more realistic realignment of the industry.
For instance, it [...]

Seth Godin: ‘Ideas that spread, win’

The ever excellent TED Talks gives us this video of marketing guru Seth Godin holding forth on: “Sliced bread and other marketing delights”.
The key message is that interesting stuff grabs attention and conveys messages better than stuff which ain’t. (Oh and look out for the way that the TED video lets you skip to the [...]

Content marketing: a visualisation exercise

Imagine you’re a marketeer who has gone through all the difficult work of getting your content online.
You will probably have done your audience segmentation and usability testing, designed your information architecture, created your taxonomies, produced creatives in line with corporate guidelines, selected your CMS, posted and reworked all those volumes of content and then gone [...]

Marketing guru Seth Godin on content

Juntajoe reports on an audio seminar by Seth Godin, as part of his Meatball Sundae Book Tour. Here’s some key points.

The old way of marketing is where producers talked at customers with consistent interruption. New marketing is about connecting with customers.
Today’s new marketing is a bigger opportunity than any revolution that came along before (Factory, [...]