w00tonomy?

We make your online spend work harder. We deliver higher returns on your online investment through consultancy, strategy, analysis, social networking, online marketing, web redesigns and targeted, quality content to build a lasting relationship with your target audiences
October 2017
M T W T F S S
« Jun    
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Blogging tools and the future of your organisation’s website

At w00tonomy, we’re fascinated by the endless possibilities of blogging tools.  While we are able to carry out all singing, all dancing Rolls-Royce-and-caviar redesigns, we think they’re not right for all organisations. In fact many would be better off building their websites on cost-effective open source blogging tools like WordPress rather than spending tens of thousands of pounds on bespoke solutions. There is nothing particularly radical in this. The sites of both No 10 Downing Street and the Wales Office were built on WordPress. Wordpress is easy to use, flexible and comes with an awe-inspiring array of plugins that will keep your site ahead of the curve. The plugins are simple to install and, among many other things, allow you to optimise your site for search engines, link up all your social networking activity and boost traffic. Also, a WordPress site does not need to look like a blog. It can have a professional design and all the functionality that makes it so powerful. This site is built on WordPress (though this is supposed to look like a blog) and we are performing a WordPress migration for a client at the moment. But it’s not just about saving money. Clients who go down this route can spend their money on making their messages more interesting to their target audiences – thus making that spend work harder.  Our bearded Content Marketing Director, Stewart Kirkpatrick, was recently quoted in a Sunday Herald piece about blogging journalists on the importance of content in making a site work:  ”Attracting an audience is not so easy. You need to make sure the content is frequently updated, that you’re saying something unique and reaching out to [others].” (Stewart also recently wrote a piece for journalism.co.uk on the plight of Scotland’s papers and the need for them to improve their content and websites.)
Share

w00tonomy is one year old

Happy birthday to us. Happy birthday to us. Happy birthday, dear agency with the slightly peculiar name. Yes indeed. w00tonomy is one year old. (Though, strictly speaking, as it was formed on 29 February its next birthday is not until 2012.) It has been a very successful 12 months for us. We have won clients from the Scottish public sector and from the personal finance, IT and media sectors in the UK and abroad. And we have made it onto the Scottish Government’s digital roster. Our clients have been attracted by our ability to make the web work for them – whether it be through social networking, improved content, strategic consultancy, analysis or web redesigns.
Share

w00tonomy on the radio

Our Content Marketing Director, Stewart Kirkpatrick, has once again graced the airwaves with his considered opinions. Mercifully for the eyes of the public, he was on the radio this time. (His appearance on BBC 1 Scotland’s Politics Show required teams of makeup artists working in shifts to cover the most appalling crevasses). Stewart was on Lesley Riddoch’s programme talking about the Scottish media and public sector issues with SNP MEP Alyn Smith and the Leader of Glasgow City Council, Steven Purcell.
Share

w00tonomy on the telly

Stewart Kirkpatrick on BBC Scotland's 'Politics Show' w00tonomy’s Content Marketing Director has continued his relentless self-promotion with an appearance on BBC Scotland’s ‘Politics Show’. He was talking about the future of Scotland’s indigenous newspapers.  Unsurprisingly, the former editor of scotsman.com (when it was good) emphasised the importance of targeting quality content at key audiences who would find it of value. As well as taking part in a live panel discussion, he was interviewed while attending the Scottish Government’s recent summit on newspapers. In that vein, he was also quoted in the Sunday Herald on the recent change of editors at The Scotsman.
Share

Both sides now: the joy of clouds

w00tonomy cloudMoons and Junes and Ferris wheels, the dizzy dancing way you feel and so on and so forth. Clouds, we love ‘em. We are not here speaking of  thecumulonimbus aggregations of water molecules that are such a feature of Scottish skies but rather the images used to display key terms on a site (or indeed any other collections of words). We like them because navigation is the key challenge online – and it’s mostly not a challenge that is satisfactorily met by IT taxonomies or rigid hierarchies of data. Clouds tend to reflect how humans or content behave – either by showing the most popular pieces of content or the most numerous or the most searched for. They present the results in a user-friendly attractive way. Your browser may not support display of this image.All of which means we’re thrilled to have discovered Wordle . It allows you to create your own clouds, based on text you enter or its search of key terms on a website of your choosing. You can then play around with how the words are displayed: horizontal, jangled up, black and white, coloured. It’s a great way of getting to grips with what clouds are.Your browser may not support display of this image.
Share

What’s a widget?

Web 2.0 is a dizzying whirl of buzzwords, abstract concepts and downright obfuscation.

In 2008, one particular word came to prominence that people flung around with great seriousness and clearly no idea what the damn thing meant. That word is “widget”. First and foremost, in this context, widgets have nothing to do with beer cans, though the internet would be a better place if they did. Nor, despite all appearances, is “widget” a word you throw in there when you don’t really know what a thing is. So, what is a widget exactly? Well, Wikipedia describes it “a portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation”. This explanation leads us to the question: what is a widget exactly? It’s a box. Now, the guardians of the arcane knowledge of the interwebs won’t like us putting like that but it’s true. It’s a box (or rectangle or whatever) for putting content in. Or a game. Or another bit of software. Think of it as a  window on another bit of the web. That box can appear on your Facebook page (along with all that “pirate” nonsense) or on your blog or webpage. It’s a simple way of easily adding something extra to your online presence without having to write any code. It can also be a way of getting your content onto somebody else’s website or Facebook page. If you build a widget to display your content or message – and if that widget is useful or interesting – then people will recommend and spread it for you. With the rise of social networking, people are increasingly getting their content this way, rather than through the more traditional routes. If you have an online message then you need widgets to get that message to certain demographics. It is important for content providers (and that includes advertising and marketing) to be aware that, because of things like widgets, content lives on its own. Thanks to widgets, your content can be spread far and wide without anyone needing to visit your site.
Share

If the stop sign was created today…

A funny wee video sending up the whole creative process in modern advertising. null – Watch more free videos
Share

Merry Christmas from w00tonomy

Tony, Stewart and I would like to wish you all a merry Christmas and happy new year with our 2008 Christmas video which was created from the wonderful world of web 2.0. [youtube A6KknXMwl0Y]
Share

w00tonomy makes Scottish Government digital marketing roster

We are delighted to announce that, in conjunction with our consortium partners The Union and Conscia, that w00tonomy has been selected for the Scottish Government’s digital marketing services framework. This is a major achievement for a young agency and we are delighted. Along with our consortium partners, we look forward to providing the Scottish Government and other bodies using the roster with our services: Turbocharge content to optimise appeal to online customers. Creating messages that interest customers rather than messages they ignore. We make online spend work harder. We deliver higher returns on online investment through the use of targeted, quality content to build a lasting relationship with your target audience. If you’d like to know more, please contact us.
Share

Content marketing watch – a new more absorbing Pampers website

Content Marketing Watch is our weekly opinion piece on the latest news from the digital sector. The Pampers website is a great application of the principle of content marketing – by providing content that is of real value, Pampers has created an engaging web presence for its customers. There is no hard sell of the pamper range on the site. Product placements are subtly targeted within highly relevant and useful information depending on the options (e.g. baby, toddler) selected. Called the Pampers village (from the concept that it takes a village to make a child) the website provides articles, videos and newsletter to provide valuable information to help parents such as
  • nutrition and health advice for mothers
  • feeding and development for new babies
  • bedtime and potty training for toddlers
There are web 2.0 elements such as forums, blogs and commenting to create the sense of the village with people sharing experience, rating articles and staying connected. In addition there are a range of practical tools available such as
  • a pregnancy widget that can be downloaded onto your PC
  • a baby name finder
  • an Out and About Guide for those child friendly restaurants and cafes
What we like about this site is that is built around a simple concept of building a long term relationship with the customer through content. Pampers know that the lifetime of one of their customers is from the time when they become pregnant to when their child is potty trained. The site cleverly provides content that is relevant as each stage of their child’s development allowing Pampers to build their relationship over time You can read another analysis of the website on David Meerman Scott blog.
Share