http://www.w00tonomy.com Content Marketing - We believe that every client has a story to tell to every one of its customers – we will tell that in a way that builds a long-term relationship with the online audience. Wed, 27 Aug 2008 10:33:23 +0000 http://backend.userland.com/rss092 en Our latest latest video content marketing cast is with Steve Antoniewicz from the Recommended Agency Register. Find out where the market is moving from someone with hands on experience of selecting agencies - there is advice here for both clients and agencies alike. [youtube o_V4EVHpEOg] You can also watch the cast on ... http://www.w00tonomy.com/2008/07/steve-antoniewicz-w00tonomy-content-marketing-cast/ w00t! w00t! we were really pleased to see the launch of The Drum TV this week. This is a new innovation we have been working on with those good people at The Drum so it was great to see it go live. Let us know what you think. http://www.w00tonomy.com/2008/07/w00tonomy-and-the-drum-create-drum-tv/ One of the things about this content marketing business is that while clients very quickly get the core principle of "make your message interesting" they often need help to see how it can help them in the nitty gritty here and now. To help, we've created this audio podcast to ... http://www.w00tonomy.com/2008/07/w00tonomy-cast-no2-what-we-do/ Those nice people at The Drum have named w00tonomy as one of the top new agencies. We've also got a piece in this issue about our seven deadly sins of online publishing. And we've spotted a must-have addition to our bookshelf, "Get content, get customers" by Joe Pulizzi of Junta42 fame. http://www.w00tonomy.com/2008/07/w00tonomy-one-of-top-15-new-agencies-the-drum/ Stewart writes: To Denholm Associates in Leith, courtesy of the Scottish Marketing Association, there to scoff and quaff free food and wine. After a while its chairman Mark Gorman was good enough to point out that I was there to take part in a discussion on the future of ... http://www.w00tonomy.com/2008/06/scottish-marketing-association-on-the-digital-future/ We are now even more convinced the iPhone will change the world. This is not because we have been seduced by its good looks and supereasy user interface- though we have. Nor is it because of the recent unveiling of the 3G iPhone. It was an expensive flawed device before its new ... http://www.w00tonomy.com/2008/06/why-the-iphone-will-change-the-world/ For those of you interested in reading the full interview please download the Content Marketing cast e-book. Hope you enjoy and if you have any feedback on the interview we would like to hear from you. http://www.w00tonomy.com/2008/06/content-marketing-cast-transcript-mark-gorman/ Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy! Stewart: Looking beyond Scotland to ... http://www.w00tonomy.com/2008/06/transcript-of-w00tonomy-content-marketing-cast-final-part/ Each day this week we are publishing one of the questions and answers from the Content marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy! Stewart: You mentioned the fragmentation ... http://www.w00tonomy.com/2008/06/qa-w00tonomy-content-marketing-cast-part-2/ Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy! Stewart: Mark, tell me ... http://www.w00tonomy.com/2008/06/qa-from-the-w00tonomy-content-marketing-cast/