We were very taken with this talk from advertising bod and veteran climber Matthew Childs taking lessons from the rockface and applying them to real life. And, yes, “don’t let go” is in there.

Here’s a wonderful bit of viral marketing for BBC Radio 4’s prestigious Today programme. It’s not frightened to send up the brand in order to engage the interest of the audience and promote the product. In fact, the genius lies precisely within that conflict between the content of Rubber Republic’s spoof and the most uberserious [...]

Sir Tim Berners-Lee tells TED 2009 what the web of the future will look like.
For his next project, he’s building a web for open, linked data that could do for numbers what the Web did for words, pictures, video: unlock our data and reframe the way we use it together

w00tonomy’s Content Marketing Director has continued his relentless self-promotion with an appearance on BBC Scotland’s ‘Politics Show’.
He was talking about the future of Scotland’s indigenous newspapers. 
Unsurprisingly, the former editor of scotsman.com (when it was good) emphasised the importance of targeting quality content at key audiences who would find it of value.
As well as taking part in [...]

A funny wee video sending up the whole creative process in modern advertising.

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In this content marketing cast we talk to Chris Dempsey Head of Communications and Customer Services at Registers of Scotland about his work at RoS, the common misunderstandings about what RoS do and the challenges facing the marketing and internet agencies in Scotland. You can also watch the interview at w00tonomyTV.
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Content Marketing Watch is the latest feature section to be added to our interviews and opinion pieces. For those of you in the industry who are looking to maximise the most value from the content on your site each week we will have a piece on the latest industry news; covering areas of content marketing [...]

It useful to step-back sometimes and understand some of the psychology that underpins the social media channels we are using for our online marketing campaigns.
Here is very interesting seminar on Social Media by Mike Wesch of Kansas State University who produced the popular video ‘web 2.0 – what is and how to use it’ – [...]

Our latest latest video content marketing cast is with Steve Antoniewicz from the Recommended Agency Register. Find out where the market is moving from someone with hands on experience of selecting agencies – there is advice here for both clients and agencies alike.
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You can also watch the cast on YouTube at w00tonomy TV.

For those of you interested in reading the full interview please download the Content Marketing cast e-book. Hope you enjoy and if you have any feedback on the interview we would like to hear from you.