Analytics guru Avinash Kaushik describes how companies large and small can get the most value from web analytics. And it is all about intelligence rather than rows and rows of numbers.
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Its a very human trait to solve the problem you are comfortable and familiar with rather than the problem that really needs to be addressed.
In our industry you see this when someone looks at the web analytics and deduces that your website is not working and ipso facto you need a redesign.
The reality is that [...]

The ever excellent TED Talks gives us this video of marketing guru Seth Godin holding forth on: “Sliced bread and other marketing delights”.
The key message is that interesting stuff grabs attention and conveys messages better than stuff which ain’t. (Oh and look out for the way that the TED video lets you skip to the [...]

It was once the great technology debate de nos jours: PC or Mac? Gates or Jobs? Windows or Leopard?
Now there is an answer. Take some dots. Join them up. Here are the numbers for how many devices people use globally:
Macs: 30+ million
PCs: 300+ million
Mobile phones: 3+ billion
Ladies and gentlemen, we have winner. And it’s in [...]

For those of you who are still struggling with what this Web 2.0 thing is, I’ve some bad news (though really it’s great news): Web 3.0 is just around the corner, according to the man who invented these tangled Webs.
Tim Berners-Lee says in an interview with Paul Miller that the Semantic Web – a crucial [...]

One of the great joys of starting a new agency is the task of drawing up the list of equipment you will need. Some make the mistake of getting bogged down in cul de sacs like printers, chairs and lighting. At w00tonomy we are different so – sod Microsoft Word and carpets – here’s the [...]

Juntajoe reports on an audio seminar by Seth Godin, as part of his Meatball Sundae Book Tour. Here’s some key points.

The old way of marketing is where producers talked at customers with consistent interruption. New marketing is about connecting with customers.
Today’s new marketing is a bigger opportunity than any revolution that came along before (Factory, [...]