w00t! w00t! we were really pleased to see the launch of The Drum TV this week. This is a new innovation we have been working on with those good people at The Drum so it was great to see it go live. Let us know what you think.

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Those nice people at The Drum have named w00tonomy as one of the top new agencies. We’ve also got a piece in this issue about our seven deadly sins of online publishing.
And we’ve spotted a must-have addition to our bookshelf, “Get content, get customers” by Joe Pulizzi of Junta42 fame.

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For those of you interested in reading the full interview please download the Content Marketing cast e-book. Hope you enjoy and if you have any feedback on the interview we would like to hear from you.

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You might be thinking, what a lot of w00t. These w00tonomers are w00ting, whittering, even twittering. Where’s the beef?
Well, ok - follow the money!
Businesses prepare to spend nearly $5 billion by 2013 on social networking tools, according to Forrester research. Social networks will attract the greatest levels of investment.
The old monolithic marketing models are rusting [...]

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Stewart Kirkpatrick, our Content Marketing Director, has induced a bout of vomiting at w00tonomy with this self-serving communique:
“I have been elected to the New Media Industry Council of the National Union of Journalists (in a jobshare with Euan Williamson of Imagineering). Like nearly every large body, the NUJ has struggled with what the web means [...]

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Analytics guru Avinash Kaushik describes how companies large and small can get the most value from web analytics. And it is all about intelligence rather than rows and rows of numbers.

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Its a very human trait to solve the problem you are comfortable and familiar with rather than the problem that really needs to be addressed.
In our industry you see this when someone looks at the web analytics and deduces that your website is not working and ipso facto you need a redesign.
The reality is that [...]

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The ever excellent TED Talks gives us this video of marketing guru Seth Godin holding forth on: “Sliced bread and other marketing delights”.
The key message is that interesting stuff grabs attention and conveys messages better than stuff which ain’t. (Oh and look out for the way that the TED video lets you skip to the [...]

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It was once the great technology debate de nos jours: PC or Mac? Gates or Jobs? Windows or Leopard?
Now there is an answer. Take some dots. Join them up. Here are the numbers for how many devices people use globally:
Macs: 30+ million
PCs: 300+ million
Mobile phones: 3+ billion
Ladies and gentlemen, we have winner. And it’s in [...]

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For those of you who are still struggling with what this Web 2.0 thing is, I’ve some bad news (though really it’s great news): Web 3.0 is just around the corner, according to the man who invented these tangled Webs.
Tim Berners-Lee says in an interview with Paul Miller that the Semantic Web - a crucial [...]

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