Blogging is dead. Maybe. According to some commentators.
But not really.
Back in 2007, Steve Rubel at Micro Persuasion argued that Shiny Object Syndrome and the attention crash mean that people were focusing on social networking tools rather than traditional blogs.
Charles Arthur of the Grauniad has pitched in with a piece based on the decline in [...]

Content Marketing Watch is our weekly opinion piece on the latest news from the digital sector.

The Pampers website is a great application of the principle of content marketing – by providing content that is of real value, Pampers has created an engaging web presence for its customers. There is no hard sell of the pamper [...]

Before the online age, advertisers placed great store on customer demographics, opinions and attitudes, behavior, geography, media consumption and the like. Advertising agencies created advertising campaigns to target particular audience groups for their clients – often with considerable success.
Now we have online marketing, content marketing, digital marketing and mobile marketing. But it would seem [...]

The maybe-maybe-not-evil empire Google has unveiled its latest tool in its endless quest for world domination: a web browser.
Quite why it feels the need to compete with Internet Explorer (boo) and Firefox (yay) is the subject of some conjecture. It claims that the new browser, called Chrome, will be lighter, quicker and more able to [...]

Stewart writes: To Denholm Associates in Leith, courtesy of the Scottish Marketing Association, there to scoff and quaff free food and wine. After a while its chairman Mark Gorman was good enough to point out that I was there to take part in a discussion on the future of digital marketing and not to [...]