WRATH – blaming the customer for not caring
The last sin in our series happens when all that excitement over your site launch is a distant memory and you start to hear the murmurings of another site redesign. The lack of post launch editorial planning has started to destroy that great design that you agonised over. [...]

GREED – lots of data no intelligence
You can have too much of a good thing. It has often been commented that online wins over offline because it offers real time feedback of people’s behaviour. This is true, but what is provided is something like this
Page views 10,000; Unique visitors 3000; click through rates 10%; bounce rates 3%; [...]

ENVY – not understanding how others succeeded
Online, your message is fighting for the attention of the user alone against the rest of the internet. There are no sectors, there are no walls. The internet is one vast open playing field. And your message is up against the BBC, YouTube and blogs about kittens.
You’ve [...]

PRIDE – just expecting your site to work

Remember the film The Field of Dreams ? In it, Kevin Costner was told that if he turned a field into a baseball pitch dead players would turn up to play on it. He was told: “Build it and they will come.”
In the online world, baby, [...]

SLOTH – failure to plan beyond launch
This is the sin of indifference to your content and failure to make the most of what you have. It always happens after the dust of the project delivery has settled. The hustle and bustle of the project review meetings are a distant memory of post-it notes [...]

Scotland needs to change its business culture to embrace risk, encourage ideas and get the most from its workers, according to the second of the Sunday Herald debates on the future of digital in Scotland.
Gordon Thomson, Operations Director of Cisco Scotland and Ireland, saw a gap between invention and sales. He said that there was [...]

It looks as if the financial services market is about to go through a major recession. But within every recession the seeds of recovery are always sown and the commercial realism for the economic failing is brought to light. The result is always a shakedown and a more realistic realignment of the industry.
For instance, it [...]

Imagine you’re a marketeer who has gone through all the difficult work of getting your content online.
You will probably have done your audience segmentation and usability testing, designed your information architecture, created your taxonomies, produced creatives in line with corporate guidelines, selected your CMS, posted and reworked all those volumes of content and then gone [...]

For eight years I plied my trade as an online journalist. My mission, should I have no choice but to accept it, was to attract readers to pages where adverts were served. For every 1,000 page impression a piece of content received we could expect something like £10 (plus any sponsorship for the relevant section).
That’s [...]