w00tonomy?

We make your online spend work harder. We deliver higher returns on your online investment through consultancy, strategy, analysis, social networking, online marketing, web redesigns and targeted, quality content to build a lasting relationship with your target audiences
October 2017
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WordPress helps techno-incompetent redesign our site

Stewart hard at workAs part of International Bring Your Luddite To Work Day we allowed our Content Marketing Director, Stewart Kirkpatrick, to redesign our site.  Now, the boy can do words, pictures and what users like but, to be frank, couldn’t code his way out of a paper bag. In fact, getting him to make a cup of tea involves a map, a torch and painstaking discussions on the essential nature of the word “kettle”. It does sound a bit of a risk entrusting the care of our corporate site to somebody challenged by the technical problems of turning on a light switch. But we had a secret weapon: WordPress. WordPress is the free, open source, Web 2.0 content management system. It is so simple to use that if you can handle Microsoft Word documents (or not in the case of Stewart) then you can make WordPress work for you. As well as offering simpicity it can also be as complex as you need. And this is where the rest of us weighed in with our technical expertise. This site uses a heavily customised version of the Atahualpa theme. To make it as sophisticated as we wanted it to be we’ve given it a cocktail of plugins that we have found to be particularly effective – though some  needed a tweak or two.  These range from SEO to mobile versions to video display and beyond. As for how the new site looks, it’s less Stalinist than the previous version but remains true to web guru Clay Shriky’s dictum: “behaviour first, design second”.
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w00tonomy on the radio

Our Content Marketing Director, Stewart Kirkpatrick, has once again graced the airwaves with his considered opinions. Mercifully for the eyes of the public, he was on the radio this time. (His appearance on BBC 1 Scotland’s Politics Show required teams of makeup artists working in shifts to cover the most appalling crevasses). Stewart was on Lesley Riddoch’s programme talking about the Scottish media and public sector issues with SNP MEP Alyn Smith and the Leader of Glasgow City Council, Steven Purcell.
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w00tonomy makes Scottish Government digital marketing roster

We are delighted to announce that, in conjunction with our consortium partners The Union and Conscia, that w00tonomy has been selected for the Scottish Government’s digital marketing services framework. This is a major achievement for a young agency and we are delighted. Along with our consortium partners, we look forward to providing the Scottish Government and other bodies using the roster with our services: Turbocharge content to optimise appeal to online customers. Creating messages that interest customers rather than messages they ignore. We make online spend work harder. We deliver higher returns on online investment through the use of targeted, quality content to build a lasting relationship with your target audience. If you’d like to know more, please contact us.
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Content Marketing Watch – why the public sector should blog

Content Marketing Watch is our weekly piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital communications. To blog or not to blog is a contentious issue for the public sector. Supporters see it as a way for Government to engage in dialogue with people and bring a human face to what is often perceived a souless bureaucracy. The more skeptical see it as communications minefield. At w00tonomy we believe that blogging is right for the public sector. Having worked for years with people in the public sector we are always been struck by the disparity between the portrayal of the public sector as impersonal and the passion that many people in the sector feel for their work. Online we believe one of the main reasons for this is that public sector bodies seek to manage all communications through corporate sites. These sites clearly serve a purpose by providing us with a single source of facts and information but by their very nature they speak with only one voice. The price you pay by limiting your use of the Internet in this way is that you loose engagement and personality. Blogging provides a way for the public sector to bring that expertise and passion to the surface. It doesn’t have to be from a single person – it can be from a team or a department; you can also invite contributions from experts and interested groups in the field. To illustrate, here are some “in the field” examples of how blogs are being used in major policy areas from across the pond.
  • Environmental. The Energy Savers blog is a vehicle for discussion and education around environmental issues for the home, workplace and travel.
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Content Marketing Watch: ScotWeb2, the web and the public sector

Content Marketing Watch is the latest feature section to be added to our interviews and opinion pieces. For those of you in the industry who are looking to maximise the most value from the content on your site each week we will have a piece on the latest industry news; covering areas of content marketing such as analytics, internet marketing, content optimisation, search engine marketing and digital communications. Hotfoot from ScotWeb2 – a get-together of those with an interest in the public sector and the internet. Organised by Alex Stobart, a recovering civil servant,  The highlights, apart from my workshop on making the most of content, were talks by James Munro of PatientOpinon and Simon Dickson of Puffbox. James’s described how his site offered patient feedback on NHS services. He demonstrated that inviting the public into the conversation, even with negative comments, led to positive outcomes. He also demonstrated PatientOpinon’s automated tagging system for comment, which was one of my “wow” moments of the year.   Simon Dickson caused everyone’s ears to wring with his revelation that the Foreign and Commonwealth Office website cost £19.2m, with the CMS alone costing £1.47m.  Staggered by this he set up a business that builds websites using WordPress, which costs zilch. This event was a great start to the coming debate over how public sector websites embrace the future.
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Chris Dempsey – content marketing cast

In this content marketing cast we talk to Chris Dempsey Head of Communications and Customer Services at Registers of Scotland about his work at RoS, the common misunderstandings about what RoS do and the challenges facing the marketing and internet agencies in Scotland. You can also watch the interview at w00tonomyTV. [youtube tq38XDs60XU]
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ScotWeb2 unconference: the net, the government and Scotland

Web 2.0 tag cloudAt w00tonomy, we’re very excited by the upcoming ScotWeb2 unconference on Hallowe’en at Edinburgh University for “those interested in learning about Web 2 from practitioners, government and business users”. It is “an informal, bar camp style event allowing participants to listen, network and share experiences with those who have designed and are managing Web 2 services. Speakers and workshop leaders from Health, Business, Web design, Colleges and Universities, Social Enterprises, Social Media, Journalism, Government and Civic Society”. The event is being organised by Alex Stobbart of the Scottish Government (née Executive). Alex is an evangelist for the opportunities offered by the web. He is a giant floating brain who has recruited a coven of like-minded individuals within the SG who meet at the dead of night in cowled hoods, exchanging arcane passwords and sharing forbidden knowledge about tags, tweets and user content… Actually we made that bit up – we got carried away with the fact the event is on samhainn. But Alex is an evangelist and does lead a high-powered group of colleagues who are keen to embrace the openness that the new web offers. Having worked closely on Scottish Government projects, we at w00tonomy have met many civil servants who “get it” and cheer Alex’s efforts to mobilise them. However, ScotWeb2 is a separate project for Alex and BT are backing it. Tickets are available from Eventbrite. The speakers include Simon Dickson: an e-government consultant and “Whitehall’s first full-time website specialist back in 1995″; Iain Henderson from personal data protector MyDex; Ross Ferguson from Dog Digital; and w00tonomy’s endlessly self-promoting Stewart Kirkpatrick, who will talk about how to optimise content to get messages across.
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Transcript of w00tonomy Content Marketing cast – final part

Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy! Stewart: Looking beyond Scotland to where perhaps the online market is more mature……What are the innovations that you are excited about online at the moment? Mark: Well, there is a new innovation every day, isn’t there! Some of which are completely meaningless, completely useless and are just a fashion items. We saw big excitement amongst my circle of friends last year about the rise of Facebook as it moved out of the student generation into a wider group but already the talk is Facebook……well that was so 2007. So, I think that the danger is that there is a lot of bandwagon jumping going on, and that the bandwagons people are jumping on don’t necessarily have any strong marketing role in the mix…they’re just a bit of fun. Really, the industry…the digital communications marketplace needs to settle down a little bit I think and find real strong communications tools, vehicles and sites coming through. Stewart: If you had to pick an online property or innovation you felt was going to last, that was of use…What would it be? Mark: Well having just dissed Facebook, I think that there is potentially, the applications that work with Facebook, once you get rid of the killing Zombies type applications and look at the social networking opportunities that lie there…may well give it a great deal of resonance. But there is some fairly fundamental biggies out there. I have been reading recently about a thing called “The Grid”…that says…this is a thing coming out of Cern in Switzerland where the worldwide web was invented…and says that this will give instant access to the internet and is a new form of internet. I don’t know enough about it but it does sound very interesting and it does for me touch on a pretty major issue which I am starting to see…and I think that part of it is down to the impact that BBC iPlayer has had. iPlayer, great idea but it sucks up bandwidth. From personal experience it looks to me like there is major contention issues coming through even on 8MB width that you are getting from your local BT server…whatever. If that is true and that starts to grow, it’s going to really frustrate people about the opportunities that the web brings and it’s going to drive people away because we all remember what is was like using a 56k modem…which just didn’t work. So that I think is an issue. Stewart: …and finally…if you could ‘kill’ any website, which website would you ‘kill’? Mark: Msn! Stewart:Good man…..Mark Gorman, thank you very much.
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Transcript of w00tonomy Content Marketing cast – part 2

Each day this week we are publishing one of the questions and answers from the Content marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy! Stewart: You mentioned the fragmentation of the media and obviously that has been driven by the growth of online….How do you see the Scottish online landscape? Mark: It feels very young…it feels quite inexperienced and it feels driven by creative energy, technical expertise and technical innovation.The concern I have about the digital industry in Scotland is that it doesn’t feel particularly embedded by marketing people, it feels more embedded by creative and technical people….and that’s great because a lot of the online opportunities are technical but when you’ve got to go out there and spread marketing messages to people, I think if you lack that skill base in marketing that could be something which hampers our industry. That is perhaps just because we are in the early stages and there is a lot of people growing up and into those roles but I would like to see more of a focus on the quality of the strategic thinking about the message, rather than the medium. Stewart: So what are the pitfalls of just focusing on the medium rather than the message? Mark: That the content is irrelevant, or the content is naive, or the content doesn’t engage with the sales message and the rest of the marketing mix…as in a more mature sense.
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w00tonomy Content Marketing cast: Mark Gorman

Mark Gorman of Thinkhard talks about the future of marketing in Scotland. We like to rave about the wonders of cost-effective videos and podcasting so we’ve put our mouth where our money is and produced this interview. [youtube rpR8dhFkJvI] Or if you would like to listen to the interview via the w00tonomy podcast [display_podcast]
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