w00tonomy?

We make your online spend work harder. We deliver higher returns on your online investment through consultancy, strategy, analysis, social networking, online marketing, web redesigns and targeted, quality content to build a lasting relationship with your target audiences
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February 2012
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WordPress helps techno-incompetent redesign our site

As part of International Bring Your Luddite To Work Day we allowed our Content Marketing Director, Stewart Kirkpatrick, to redesign our site. 
Now, the boy can do words, pictures and what users like but, to be frank, couldn’t code his way out of a paper bag. In fact, getting him to make a cup of tea [...]

w00tonomy on the radio

Our Content Marketing Director, Stewart Kirkpatrick, has once again graced the airwaves with his considered opinions. Mercifully for the eyes of the public, he was on the radio this time. (His appearance on BBC 1 Scotland’s Politics Show required teams of makeup artists working in shifts to cover the most appalling crevasses).
Stewart was on Lesley [...]

w00tonomy makes Scottish Government digital marketing roster

We are delighted to announce that, in conjunction with our consortium partners The Union and Conscia, that w00tonomy has been selected for the Scottish Government’s digital marketing services framework.
This is a major achievement for a young agency and we are delighted. Along with our consortium partners, we look forward to providing the Scottish Government and [...]

Content Marketing Watch – why the public sector should blog

Content Marketing Watch is our weekly piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital communications.
To blog or not to blog is a contentious issue for the public sector. Supporters see it as a way for Government to engage in [...]

Content Marketing Watch: ScotWeb2, the web and the public sector

Content Marketing Watch is the latest feature section to be added to our interviews and opinion pieces. For those of you in the industry who are looking to maximise the most value from the content on your site each week we will have a piece on the latest industry news; covering areas of content marketing such as [...]

Chris Dempsey – content marketing cast

In this content marketing cast we talk to Chris Dempsey Head of Communications and Customer Services at Registers of Scotland about his work at RoS, the common misunderstandings about what RoS do and the challenges facing the marketing and internet agencies in Scotland. You can also watch the interview at w00tonomyTV.
[youtube tq38XDs60XU]

ScotWeb2 unconference: the net, the government and Scotland

At w00tonomy, we’re very excited by the upcoming ScotWeb2 unconference on Hallowe’en at Edinburgh University for “those interested in learning about Web 2 from practitioners, government and business users”.
It is “an informal, bar camp style event allowing participants to listen, network and share experiences with those who have designed and are managing Web 2 services. [...]

Transcript of w00tonomy Content Marketing cast – final part

Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: Looking beyond Scotland to where perhaps the online market [...]

Transcript of w00tonomy Content Marketing cast – part 2

Each day this week we are publishing one of the questions and answers from the Content marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: You mentioned the fragmentation of the media and obviously [...]

w00tonomy Content Marketing cast: Mark Gorman

Mark Gorman of Thinkhard talks about the future of marketing in Scotland. We like to rave about the wonders of cost-effective videos and podcasting so we’ve put our mouth where our money is and produced this interview.
[youtube rpR8dhFkJvI]
Or if you would like to listen to the interview via the w00tonomy podcast [display_podcast]