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	<title>w00tonomy - strategy, content, websites, social media, analysis, content marketing &#187; press release</title>
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		<title>Online strategy for Scottish Water &#8211; press release</title>
		<link>http://www.w00tonomy.com/2008/11/online-strategy-for-scottish-water-press-release/</link>
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		<pubDate>Fri, 28 Nov 2008 10:00:14 +0000</pubDate>
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				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Chris Wallace]]></category>
		<category><![CDATA[consultancy]]></category>
		<category><![CDATA[online strategy]]></category>
		<category><![CDATA[scottish water]]></category>

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		<description><![CDATA[w00tonomy, Scotland&#8217;s leading content marketing agency, is delighted to announce that it is providing Scottish Water with online strategic consultancy.
The utility is seeking to create online services that clearly demonstrate its ongoing commitment to providing excellent customer service. w00tonomy is working with Scottish Water to identify an online strategy, through its understanding of people-focused websites, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.w00tonomy.com/wp-content/uploads/2008/11/0054422.jpg"><img class="alignright" title="Scottish Water" src="http://www.w00tonomy.com/wp-content/uploads/2008/11/0054422.jpg" alt="Image of droplet of water" width="252" height="212" /></a>w00tonomy, Scotland&#8217;s leading content marketing agency, is delighted to announce that it is providing Scottish Water with <a title="wot we do" href="http://www.w00tonomy.com/why-w00tonomy/">online strategic consultancy.</a></p>
<p>The utility is seeking to create online services that clearly demonstrate its ongoing commitment to providing excellent customer service. w00tonomy is working with Scottish Water to identify an online strategy, through its understanding of people-focused websites, particularly given the changes that have happened to the internet over the past three years.</p>
<p><span style="color: #800080;"><strong>Chris Wallace, Director of Communications at Scottish Water</strong></span> said &#8220;Customers are at the heart of our business and increasingly they look to connect with us in an online capacity.  Therefore, it is important for us to continually review what we offer in this area, and we are excited to be working with w00tonomy on preliminary strategy.&#8221;</p>
<p><strong><span style="color: #800080;">Stewart Kirkpatrick , Content Marketing Director of w00tonomy</span></strong> and  award-winning editor of scotsman.com from 2000 to 2007) said: &#8220;Our experience has taught us that to reach target audiences clients need to build a relationship with them based on interesting and relevant content – and websites that deliver these effectively. We are thrilled to be working with Scottish Water and are impressed by their vision of the future.</p>
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