At w00tonomy, we’re fascinated by the endless possibilities of blogging tools.  While we are able to carry out all singing, all dancing Rolls-Royce-and-caviar redesigns, we think they’re not right for all organisations.
In fact many would be better off building their websites on cost-effective open source blogging tools like Wordpress rather than spending tens of thousands of pounds [...]

w00tonomy’s Content Marketing Director has continued his relentless self-promotion with an appearance on BBC Scotland’s ‘Politics Show’.
He was talking about the future of Scotland’s indigenous newspapers. 
Unsurprisingly, the former editor of scotsman.com (when it was good) emphasised the importance of targeting quality content at key audiences who would find it of value.
As well as taking part in [...]

Web 2.0 is a dizzying whirl of buzzwords, abstract concepts and downright obfuscation.
In 2008, one particular word came to prominence that people flung around with great seriousness and clearly no idea what the damn thing meant.
That word is “widget”.
First and foremost, in this context, widgets have nothing to do with beer cans, though the [...]

Content Marketing Watch is our weekly opinoin piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital marketing.
We don’t know if people have truly realised the full implications of the latest development from Google Labs, SearchWiki.
Away the from the techincal detail [...]

Gavin Venters heads up Scottish Health on the Web and is one of the early pioneers of the Internet within the NHS in Scotland. Gavin shares his vision of the online health in the future and discusses current innovative practice within the NHS.
This interview was conducted over Skype as you can tell from my telephone voice.
Keep [...]

In this content marketing cast we talk to Chris Dempsey Head of Communications and Customer Services at Registers of Scotland about his work at RoS, the common misunderstandings about what RoS do and the challenges facing the marketing and internet agencies in Scotland. You can also watch the interview at w00tonomyTV.
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Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: Looking beyond Scotland to where perhaps the online market [...]

Each day this week we are publishing one of the questions and answers from the Content marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: You mentioned the fragmentation of the media and obviously [...]

Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: Mark, tell me about marketing in Scotland…where is [...]