w00tonomy Content Marketing cast No.2 - what we do

One of the things about this content marketing business is that while clients very quickly get the core principle of “make your message interesting” they often need help to see how it can help them in the nitty gritty here and now. To help, we’ve created this audio podcast to explain what all that theory [...]

w00tonomy one of top 15 new agencies - The Drum

Those nice people at The Drum have named w00tonomy as one of the top new agencies. We’ve also got a piece in this issue about our seven deadly sins of online publishing.
And we’ve spotted a must-have addition to our bookshelf, “Get content, get customers” by Joe Pulizzi of Junta42 fame.

Scottish Marketing Association on the digital future

Stewart writes: To Denholm Associates in Leith, courtesy of the Scottish Marketing Association, there to scoff and quaff free food and wine. After a while its chairman Mark Gorman was good enough to point out that I was there to take part in a discussion on the future of digital marketing and not to [...]

Transcript of w00tonomy Content Marketing cast - final part

Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: Looking beyond Scotland to where perhaps the online market [...]

Transcript of w00tonomy Content Marketing cast - part 2

Each day this week we are publishing one of the questions and answers from the Content marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: You mentioned the fragmentation of the media and obviously [...]

Transcript of w00tonomy Content Marketing cast - part 1

Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!
Stewart: Mark, tell me about marketing in Scotland…where is [...]

w00tonomy Content Marketing cast: Mark Gorman

Mark Gorman of Thinkhard talks about the future of marketing in Scotland. We like to rave about the wonders of cost-effective videos and podcasting so we’ve put our mouth where our money is and produced this interview.

Or if you would like to listen to the interview via the w00tonomy podcast

 
 w00tonomy Content Marketing Cast: Play Now

Se7en deadly sins of online - WRATH

WRATH - blaming the customer for not caring
The last sin in our series happens when all that excitement over your site launch is a distant memory and you start to hear the murmurings of another site redesign. The lack of post launch editorial planning has started to destroy that great design that you agonised over. [...]

Se7en deadly sins of online - GREED

GREED - lots of data no intelligence
You can have too much of a good thing. It has often been commented that online wins over offline because it offers real time feedback of people’s behaviour. This is true, but what is provided is something like this
Page views 10,000; Unique visitors 3000; click through rates 10%; bounce rates 3%; [...]

Online political guru on the importance of dialogue with punters

A leading expert on online politics sees a wonderful future based on user interaction. Phil Noble believes members of the public will enter into dialogue on the websites of politicians and political parties, who in turn will respond to negative as well as positive comments and be more open about what they really think. w00tonomy attended a video roundtable at the US Consulate in Edinburgh with Noble. Content marketing is very much like this new type of politics. Proactive and reactive, it engages with people to understand their behaviour in order to develop a message that resonates. It is through content marketing that the process of continuous engagement can take place online