Posted on November 21st, 2008 by admin
Gavin Venters heads up Scottish Health on the Web and is one of the early pioneers of the Internet within the NHS in Scotland. Gavin shares his vision of the online health in the future and discusses current innovative practice within the NHS.
This interview was conducted over Skype as you can tell from my telephone voice.
Keep [...]
Filed under: Opinion, content marketing cast, health | No Comments »
Posted on October 15th, 2008 by admin
It useful to step-back sometimes and understand some of the psychology that underpins the social media channels we are using for our online marketing campaigns.
Here is very interesting seminar on Social Media by Mike Wesch of Kansas State University who produced the popular video ‘web 2.0 - what is and how to use it’ - [...]
Filed under: academic, content marketing, health, humour, video | No Comments »
Posted on July 23rd, 2008 by admin
Our latest latest video content marketing cast is with Steve Antoniewicz from the Recommended Agency Register. Find out where the market is moving from someone with hands on experience of selecting agencies - there is advice here for both clients and agencies alike.
You can also watch the cast on YouTube at w00tonomy TV.
Filed under: content marketing cast, health, video | No Comments »
Posted on March 13th, 2008 by stewart @ w00tonomy
Imagine you’re a marketeer who has gone through all the difficult work of getting your content online.
You will probably have done your audience segmentation and usability testing, designed your information architecture, created your taxonomies, produced creatives in line with corporate guidelines, selected your CMS, posted and reworked all those volumes of content and then gone [...]
Filed under: content marketing, education, health, public sector | No Comments »
Posted on March 5th, 2008 by stewart @ w00tonomy
For eight years I plied my trade as an online journalist. My mission, should I have no choice but to accept it, was to attract readers to pages where adverts were served. For every 1,000 page impression a piece of content received we could expect something like £10 (plus any sponsorship for the relevant section).
That’s [...]
Filed under: content marketing, education, health, mobile, public sector | No Comments »
