Posted on April 11th, 2008 by stewart @ w00tonomy
Stewart Kirkpatrick, our Content Marketing Director, has induced a bout of vomiting at w00tonomy with this self-serving communique:
“I have been elected to the New Media Industry Council of the National Union of Journalists (in a jobshare with Euan Williamson of Imagineering). Like nearly every large body, the NUJ has struggled with what the web means [...]
Filed under: content marketing, education, humour, useful links | 2 Comments »
Posted on March 17th, 2008 by stewart @ w00tonomy
The ever excellent TED Talks gives us this video of marketing guru Seth Godin holding forth on: “Sliced bread and other marketing delights”.
The key message is that interesting stuff grabs attention and conveys messages better than stuff which ain’t. (Oh and look out for the way that the TED video lets you skip to the [...]
Filed under: content marketing, education, useful links, video | No Comments »
Posted on March 13th, 2008 by stewart @ w00tonomy
Imagine you’re a marketeer who has gone through all the difficult work of getting your content online.
You will probably have done your audience segmentation and usability testing, designed your information architecture, created your taxonomies, produced creatives in line with corporate guidelines, selected your CMS, posted and reworked all those volumes of content and then gone [...]
Filed under: content marketing, education, health, public sector | No Comments »
Posted on March 5th, 2008 by stewart @ w00tonomy
For eight years I plied my trade as an online journalist. My mission, should I have no choice but to accept it, was to attract readers to pages where adverts were served. For every 1,000 page impression a piece of content received we could expect something like £10 (plus any sponsorship for the relevant section).
That’s [...]
Filed under: content marketing, education, health, mobile, public sector | No Comments »
