Top tip on using Twitter for marketing

We were tickled to come across the site  How To Use Twitter For Marketing And PR. It’s entirely blank apart from one very large word:

DON’T

This plea for sanity is born out of the vast amount of Tweet spam that infects the microblogging tool.  If you haven’t encountered this, create an account and wait for the flood of “followers” who offer you tips on alleged marketing or – on a less sophisticated level – links to NSFW images. Adding to the background noise by setting up a corporate Twitter feed won’t help. The way to use Twitter – and any social media – to spread a message is to target your audience, identify exisitng networks of interest make sure that your message is relevant to them.