w00tonomy?

We make your online spend work harder. We deliver higher returns on your online investment through consultancy, strategy, analysis, social networking, online marketing, web redesigns and targeted, quality content to build a lasting relationship with your target audiences
May 2009
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TED’s life lessons from climbing

We love TED – the annual technology, entertainment and design conference that posts videos of its speakers so the world can share them.  It’s well worth browsing through the talks on offer. (We highly recommend Malcolm Gladwell on spaghetti sauce.) It’s also noticing the very cool functionality surrounding each video (social sharing, embedding, transcripts, “what to watch next”). We were very taken with this talk from advertising bod and veteran climber Matthew Childs  (who also has a vague look of the Scottish Government’s web guru Willie Paul about him) taking lessons from the rockface and applying them to real life. And, yes, “don’t let go” is in there.

 
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Top tip on using Twitter for marketing

We were tickled to come across the site  How To Use Twitter For Marketing And PR. It’s entirely blank apart from one very large word:

DON’T

This plea for sanity is born out of the vast amount of Tweet spam that infects the microblogging tool.  If you haven’t encountered this, create an account and wait for the flood of “followers” who offer you tips on alleged marketing or – on a less sophisticated level – links to NSFW images. Adding to the background noise by setting up a corporate Twitter feed won’t help. The way to use Twitter – and any social media – to spread a message is to target your audience, identify exisitng networks of interest make sure that your message is relevant to them.
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