w00tonomy?

We make your online spend work harder. We deliver higher returns on your online investment through consultancy, strategy, analysis, social networking, online marketing, web redesigns and targeted, quality content to build a lasting relationship with your target audiences
March 2009
M T W T F S S
« Feb   May »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

WordPress helps techno-incompetent redesign our site

Stewart hard at workAs part of International Bring Your Luddite To Work Day we allowed our Content Marketing Director, Stewart Kirkpatrick, to redesign our site.  Now, the boy can do words, pictures and what users like but, to be frank, couldn’t code his way out of a paper bag. In fact, getting him to make a cup of tea involves a map, a torch and painstaking discussions on the essential nature of the word “kettle”. It does sound a bit of a risk entrusting the care of our corporate site to somebody challenged by the technical problems of turning on a light switch. But we had a secret weapon: WordPress. WordPress is the free, open source, Web 2.0 content management system. It is so simple to use that if you can handle Microsoft Word documents (or not in the case of Stewart) then you can make WordPress work for you. As well as offering simpicity it can also be as complex as you need. And this is where the rest of us weighed in with our technical expertise. This site uses a heavily customised version of the Atahualpa theme. To make it as sophisticated as we wanted it to be we’ve given it a cocktail of plugins that we have found to be particularly effective – though some  needed a tweak or two.  These range from SEO to mobile versions to video display and beyond. As for how the new site looks, it’s less Stalinist than the previous version but remains true to web guru Clay Shriky’s dictum: “behaviour first, design second”.
Share

1 comment to WordPress helps techno-incompetent redesign our site

  • TwitterOnTheRun is an automated self-sustaining TWITTER program that follows Tweeters who are interested in what you are interested in on TWITTER. You tell the program which Tweeters are already talking about what you are about, and it follows for you just like the specified Tweeter follows. When you follow Tweeters who have common interests with you on TWITTER, they are highly likely to follow you back. Then you can get your message out to all of them with one simple tweet or more tweets, if you choose!

Leave a Reply

  

  

  

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>