Web 2.0 is a dizzying whirl of buzzwords, abstract concepts and downright obfuscation.
In 2008, one particular word came to prominence that people flung around with great seriousness and clearly no idea what the damn thing meant.
That word is “widget”.
First and foremost, in this context, widgets have nothing to do with beer cans, though the [...]

A funny wee video sending up the whole creative process in modern advertising.

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