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November 2008
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Content marketing watch – Googles new SearchWiki

Content Marketing Watch is our weekly opinoin piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital marketing. We don’t know if people have truly realised the full implications of the latest development from Google Labs, SearchWiki. Away the from the techincal detail the bottom line is that this new feature provides customers with an additional way to switch off the messages they don’t want to receive and to rate your content. It adds to our case that your SEO strategy should not focus on just achieving a high ranking for your key search terms. With Searchwiki if the content isn’t relevant your page could be removed or worse negative user generated comments could adversely affect your brand. Where does that leave you. You have to drive your online marketing strategy from the principle of providing content that delivers value to your customer, which is Content Marketing. In more detail, the new search feature allows you to customise your search results when you are logged into your Google account. You can promote a search result so that the next time you do the same search it appears where you can find it easier. It also lets you add notes and see the notes other people have added for your search results. You can find out more by watching the video below. [youtube t8Pl1H0dIXE]

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