Having been at the forefront of newspaper design throughout Europe and beyond for the past 10 years, Palmer Watson has for some time been exploring options to widen its operations as the newspaper industry moves towards an increasingly digital future.
The new partnership will allow Palmer Watson to combine its renowned design, content and branding experience with the digital expertise of w00tonomy.
Like Palmer Watson, w00tonomy is small but vastly experienced team, with crucial expertise in the field of optimising the appeal of online content.
w00tnomy’s content marketing director, Stewart Kirkpatrick, who succeeded Palmer Watson director Terry Watson as head of content at scotsman.com in the late 1990s, helped make the site a multi award-winning publication which was one of the top 30 Google news search sites in the world. (He left when the newspaper was sold and scotsman.com reverted to a standard newspaper website.) Kirkpatrick was named by the UK Press Gazette as one of the 50 people shaping online journalism worldwide and is a member of the international committee of the Online News Association.