You might be thinking, what a lot of w00t. These w00tonomers are w00ting, whittering, even twittering. Where’s the beef?

Well, ok – follow the money!

Businesses prepare to spend nearly $5 billion by 2013 on social networking tools, according to Forrester research. Social networks will attract the greatest levels of investment.

The old monolithic marketing models are rusting like an old Trabant. For social networks you need marketable content: content to interest, amuse, intrigue, empower your audience – and yourselves.